Is digital publishing right for you?

In PUBLISHING
23 September 2021
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There are almost limitless possibilities in the realm of digital publishing. Whether you are using it for professional or personal purposes, there is something for everyone. But how can you know for sure if digital publishing is right for you and your goals? Let us help you with our questionnaire and solutions below!

Access anywhere

One of the major features of digital publishing is that you can access your publications from anywhere. If you are a frequent traveler, for example, or you have professional meetings outside of the office and need to access a presentation, digital publishing is a great solution for you. 

Everything in one place

Having all your documents in one place is a huge asset. You can easily access your materials without having to collect them from several different sites and services. Maybe you want potential clients to be able to view your entire portfolio at once. Or perhaps you’re a teacher and you’d like to post readings and assignments for your students all in one spot. You can even make a virtual library! If this sounds like something you need, then the verdict is in: digital publishing is right for you!

Interactive content

Digital publications don’t have to be boring and static. In fact, they shouldn’t be! You can make yours interactive and unique with music, sound effects, videos, GIFs, links, images, and more. Printed materials simply don’t provide the interactivity that digital publications do. If this appeals to you, then you should make the switch to digital publishing.

Marketing/sales strategies

Do you have something to promote or sell? While traditional marketing materials can be effective, digital marketing can reach a wider audience more quickly. Adding shopping links, strong clickable CTAs, and sharing your publication (more on that below), will enhance your sales and/or marketing strategies.

💡 TIP: Get your checklist for developing your digital publishing strategy.

Sharing 

Want to spread your digital publication far and wide? You can share it in just a few clicks! Embedding your publication on a website or sharing via social media is incredibly easy. If you want to ensure that your content reaches a wide audience, it’s time to embrace digital publishing.

Privacy

Don’t want everyone to be able to see your publications? No problem! You can choose who has access to your publications by making them private. Digital publishing is an excellent solution for those who want to limit or control how many people can view their publication.

Tracking

Oftentimes it’s hard to know whether your marketing campaign has been successful, or how many people have read your magazine article. Digital publishing offers several solutions for tracking your metrics. Calaméo has a built-in statistics feature, and PLATINUM members can link their Google Analytics account with Calaméo. So you will never be in the dark about metrics and data with digital publishing.

💡 TIP: Learn more about the KPIs to watch for your digital publications.

Personal projects

Publish your novel, share your newsletter, upload your thesis, start your own magazine. These (and more!) are all possible with digital publishing. The world is your oyster when it comes to using digital publishing for personal projects, especially with Calaméo.

Your turn!

As you can see, there are infinite reasons to use digital publishing for your sales and marketing strategies, your personal projects, and more. Plus, it’s remarkably easy! So no matter the project, digital publishing can be a solution for everyone! 

💡 TIP: To jump start your digital publishing journey, check out our Ultimate Guide to Digital Publishing! 

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Our top tips to improve your publications’ reading time!

In PUBLISHING
20 August 2020

Making a strong connection between your audience and your brand is a key goal for digital publishers everywhere. In this article, get our tips on how to keep your audience engaged with your publications and improve reading time.

What is reading time?

Reading time is a metric that shows how long people spend viewing your content. On Calaméo, this information is available as part of your account statistics.

You can toggle between the total reading time of your publications and the average reading time per view. The total reading time represents the combined amount across all views. The average reading time represents how long a typical view of your publication lasts.


Thanks to your Calaméo statistics, it’s easy to explore daily, monthly and yearly trends in reading time. Plus, see mobile and desktop breakdown, sources and more.


Reading time can be an especially valuable way to measure audience engagement with your digital publications. The more time people spend reading, the more interested they are in your content—and the more likely they are to keep coming back.

With no further ado, here are four tips to improve reading time for your ditgital publications!

How can I improve reading time?

Use Bold Graphics

Grab your readers’ attention with lively layouts, like in this example from Mixte magazine:

This large, colorful image paired with a pull quote invites the reader to dig into the article and find out more. Clean fonts and plenty of white space make the text easy to read. Fun fonts, new colors and infographics are other great ideas to try.

Index Key Terms

Some readers will view your publication to look for specific information. You can help them find it painlessly by optimizing your document for internal search. All of the text in your publication is automatically indexed for the search function inside our viewer. To benefit, make sure that essential terms are included as text rather than images.

💡TIP: Creating a table of contents for your publication can also make it easier to navigate. Then readers can spend less time in search frustration and more time enjoying your content!

Check External Links

Publishing digitally allows your readers to shop products, visit advertisers and learn more about your business, all from their browser. Although it’s simple to add external links to your publications with the Calaméo Editor, don’t forget to check the “Open in a new window” box. That way, the publication won’t close when readers click your links and they can return to your content effortlessly. Seamless browsing is good UX and is a quick fix to improve reading time for your publications!

Get Interactive

Since video and audio have proven to be enormously engaging to today’s internet users, you can use them to good effect in your online publications. For example, in this catalog from Samedia, a video clip provides a product illustration:

These interactive elements encourage your audience to watch, listen and dive deeper into your content. Result: higher reading times!

💡TIP: Calaméo’s PLATINUM plan lets you include audio from SoundCloud and video from YouTube directly on the page.

Equipped with our tips, you’re ready to improve reading time for your publications. But to go even further, evaluate which of your content performs best and adapt to your audience’s interests. Your advanced statistics includes pages with the longest reading times so you can identify areas to focus on—and keep growing audience engagement!

If you’re ready to give these tips a try, it’s time to request your PLATINUM Demo. During your two-week free trial, access the full range of unlimited statistics on Calaméo and test out the great features of our professional publishing plan.

START MY FREE TRIAL

PUBLISHING

Increase the reach of your digital publications

In PUBLISHING
2 March 2023

Digital publishing is a great way for companies to communicate with their target audience. However, the internet is saturated with brand-created content, and it can be difficult to stand out and reach your desired audience. In this article, we’ll share three tips to improve your digital publications and help you attract more readers.

1. Create interesting and engaging content

Content is king, and that applies to digital publications as well. If you want to get your audience’s attention, you need to create interesting and engaging content. That means it should be informative, useful and entertaining. Be sure to use simple, easy-to-understand language so that your audience can follow your message. Also, don’t hesitate to use images and videos to make your content more engaging and easy to digest.

It is important to note that the quality of your content is crucial to attract readers. Indeed, if your content is not relevant or interesting, readers will not stay on your digital publication and will not come back to read your other content. So take the time to do your research and write quality content that meets the needs of your target audience.

2. Design your digital publications with care

In addition to content, the design of your digital publications is also important. It should be visually appealing and easy to navigate for your readers. Use a clear and organized layout to make it easy for them to find the information they are looking for. Also, make sure your design is responsive, meaning it adapts to the different screen sizes of mobile devices. Indeed, the majority of Internet users consult content on their smartphone or tablet.

It’s important to consider current design trends to create a modern and appealing design for your target audience. Don’t be afraid to use design elements such as specific images, colors and fonts to enhance the look of your digital publications. However, it’s important not to overload your design and to stay consistent with your company’s corporate identity.

3. Share your digital publications on your websites and social networks

Finally, to attract more readers, you should share and promote your digital publications on social networks. This is because they offer you a wider audience and allow you to reach people who may not yet know about your business. Make sure you choose the right channels for your target audience. For example, if you are targeting a professional audience, LinkedIn may be a good choice. If you want to reach a broader audience, Facebook or Twitter may be more suitable.

It is important to note that promoting your digital publications is not limited to social networks. Indeed, digital publishing also allows you to embed your publications in your website or blog very easily. With Calaméo, you can even create Calaméothèques. These are online libraries that gather the digital publications of your choice and that you can embed in all your websites.

In conclusion, to improve your digital publications, you need to create interesting and engaging content, take care of the design of your publications and promote your publications on your social networks accounts and websites. By following these tips, you can attract more readers and stand out from the competition. Take some time to think about what works best for your business and your target audience, and adapt these tips accordingly.