According to a recent study conducted by Pew Research center, 59% percent of US adults between the ages of 18-29 are on Instagram. In addition to this, Facebook also recently announced that the platform currently boasts over 700 million monthly users, far exceeding those on Twitter. These results are staggering and reveal to publishers and private users alike that Instagram is an essential platform to promote content.
In this blog post, we’ll reveal some tips on how to promote your digital publications on Instagram and how to potentially grow a strong following of subscribers!
Create an official Business account
In 2016, Instagram revealed new business tools enabling companies of any size to have access to additional features such as a contact button, account insights and adverts to attract potential customers. Creating a business account is a simple way to gain credibility on the platform and has huge brand building value for magazine publishers!
Vary your content
Instagram is all about variety, so make sure that your Instagram profile is full of different kinds of content to keep your audience engaged! Such content can include behind the scenes footage and photos, teaser clips about upcoming issues and inspirational quotes! In addition, Instagram’s new photo album feature allows you to share multiple images within a single post to tell a coherent visual story.
Check out an example of this album format below from our Instagram page:
Producing regular and coherent content on your Instagram page is extremely important as it demonstrates professionalism and reliability to your audience. Many Instagram experts suggest posting between 1 to 2 times a day for optimal results.
You can also schedule your digital publications to be published on Calaméo in just a few clicks with a Premium or Platinum plan. To further enhance your professionalism, we suggest synchronizing the release dates of your Calaméo digital publications and your Instagram posts to create unified image online.
Include a link to boost your traffic
On Instagram you only have one opportunity to share a clickable link, so use it wisely! We suggest optimizing your bio (your page description) with a link to a targeted landing page. For example, a link to page of your digital publication displayed in your post so that your audience can click to browse through the magazine and potentially the rest of your website.
Here’s a great example of traffic generation to a specific page by Calaméo user Basic Magazine:
Avoid overly promotional content
Keep in mind that Instagram is about the soft-sell approach, even if your digital publications are catered more to a B2B market. If you post the right images, customers retain your marketing message without the need for a hard sell. Sales pitches can be left to other platforms such as Facebook and Twitter.
Instagram organizes popular photos by hashtag, so be sure to include as many pertinent hashtags as possible in your captions to make your content discoverable and to build your audience.
Check out Kobo Books excellent use of pertinent hashtags below:
Interact with your Community
Share your online audience’s content (with permission) on your page to diversify your Instagram feed. The implementation of user generated content will help you immensely on Instagram as it is one of the most effective ways to build an engaged community. Indeed, it is far more captivating for your audience to see “real” content posted by real people as opposed to brand curated content.
💡Don’t forget that if you’d like to be featured on our Instagram page, tag your favorite Calaméo publications with #CalameoCreatives!
Instagram is a fantastic tool for marketing your digital publications and your business if used effectively. Equipped with our top tips, you’ll be well on your way to achieving Instagram success in no time at all.
As fellow Instagrammers, we just love interacting with our Calaméo community on this special platform. Come and follow us @Calameo_publishing!