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Lessons from Digital Real Estate Publications

Like many other industries, the business of buying and selling homes has undergone a digital transformation. To help more people find the right home, real estate listings are available often online. And to help exceptional properties stand out, real estate agents are turning to the luxe look of digital publishing.

Today we’ll highlight a few of our favorite international real estate publications on Calaméo and explain what publishers can learn from online communications about this one-of-a-kind product.

 

Invite readers in

Every week, Property collects new listings in southeast England into an inviting online publication:

Picking a unique format for your publication sends your audience a powerful signal that the contents are special. Publishing a digital flipbook is a simple way to elevate your business’s message beyond the PDF. Readers everywhere can discover the perfect home in a circular that is easy to browse, fast to load and always looks professional.

💡TIP: You don’t have to choose between our user-friendly viewer and letting readers download your publications. Upgrade today to enable direct downloads, an exclusive feature of our Platinum plan!

Create a connection

Anyone who has ever dreamed of moving to San Francisco will want to check out Gregg Lynn’s annual Condo Report.

Building trust with your audience is a key investment for any business and digital publications can help establish the connection. The Condo Report offers a comprehensive overview of the San Francisco home sales market that is useful for potential buyers and sellers. Because the publication is embedded directly on Lynn’s website, visitors can easily read, search and share his research and analysis.

Design the details

Specialized in luxury homes, EWM publishes a curated selection in its monthly Lifestyles of South Florida magazines.

Every publication is an opportunity to showcase your brand. The sleek design and White Labeled viewer of Lifestyles work together to keep all the focus on EWM’s featured properties. There are lots of different ways to customize the viewer on Calaméo—it’s up to you to decide how to present your business!

No matter what your business is, it’s easy to add a little luxury to your online communications with Calaméo. Our professional plans start at just $17 a month. Or sign up to try our Platinum plan free for two weeks. Just click “Free Trial” on our Pricing page to get started!

 


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