[Tutorial] The Guide to Social Strategy for content creators

In MARKETING
1 September 2022
Share

Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.

To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!

In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:

  • Should I still promote content with Facebook?
  • What kind of publications should I share on LinkedIn?
  • Why should I consider a video strategy on YouTube?
  • Who can I reach by posting content to Pinterest?
  • How should Twitter fit into my social strategy?

Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.

We also invite you to consult our series of “Social media for content creators” articles: Facebook, LinkedIn, YouTube, Pinterest, and Twitter.

Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.

Related Posts
MARKETING

4 easy steps to boost your click-through rate!

In MARKETING
22 November 2018

The ability to include external links is a key feature of digital publishing. For many publishers, increasing the number of readers who click on their links is an important goal. The click-through rate (CTR) of a link will tell you which percentage of total viewers clicked on it. So what are some quick steps you can take to boost CTR in your digital publications?

Start Linking

The first step to boosting your CTR couldn’t be simpler: add external links to your publications! You can insert links with our easy-to-use Editor once your document has been uploaded to Calaméo. If you prefer to include links in your original document, be sure that you format them correctly and they will be automatically converted in your publication.

Consider Mobile

Did you know that over 50% of Internet users worldwide browse on their mobile devices? It’s true—and means you should always check how your links look on mobile. Thanks to our HTML5 viewer, your publications on Calaméo always display perfectly on any device. For example, this page from Longo’s Magazine with video and external links looks beautiful on a smartphone:

To ensure best results, we recommend opening your publication on your phone and test clicking. You may want to adjust the size of your links or experiment with custom link colors and behaviors to optimize them for mobile.

Include a CTA

Now that your readers can see all of your links as they page through your publication, it’s time to tell them why they should click. In other words, you can help improve your CTR with a “Call to Action” (CTA)! A good CTA will briefly give your audience an idea of what they’ll be doing once they click your link. To add a CTA to an external link on Calaméo, first open your publication in the Calaméo Editor. Next, select the link icon and type the CTA in the “Label” field.

The example above shows a strong CTA for a link to more information about an event or activity. Readers will know that by following the link, they can register for the event that interests them.

Analyze What Works

Understanding which of your external links have the highest click-through rate can offer valuable lessons. Is there a particular CTA that performs better than the rest? Perhaps links placed on a specific page or even on a certain spot receive more clicks than others. With advanced PLATINUM statistics, you enjoy access to a detailed breakdown of link clicks for each of your publications.

See the number of clicks on every link, including audio and video elements. Plus, the CTR is calculated for you automatically.

Equipped with these quick tips, you should in great shape to optimize your external links and boost CTR for your publications on Calaméo. Want to go even further to drive traffic to your website? Check out our post on 5 Ways to Increase Your Website Traffic with Calaméo!

If you have questions about your Calaméo statistics, it’s no problem. Visit our Help Center for more information or write to us at contact@calameo.com anytime.

MARKETING

10 tips to build a highly engaged community on social media

In MARKETING
5 October 2023

Today, social media play a crucial role in creating a community around your brand. Companies need not only to be present on these platforms, but also to be active on them to attract the attention of potential customers. In this article, we’ll look at different strategies for creating and maintaining a community around your brand on social networks.

How to create a community on social media?

  1. Define your target audience: to start with, it’s crucial to know who you’re targeting. Determine your target audience by analyzing the demographics, search habits and online behaviors of your current and potential customers. This will help you create targeted content that resonates with your audience.
  2. Create compelling content: once you’ve defined your target audience, create compelling content that meets their needs. Use high-quality images and videos to engage your audience. Don’t forget to post regularly to maintain engagement.
  3. Use relevant hashtags: hashtags are a great way to get your brand noticed on social media. Use hashtags relevant to your industry and your posts to reach a wider audience.
  4. Encourage interaction: encourage your followers to comment, like and share your content. Ask questions to spark conversations, and respond quickly to comments to show you’re engaged with your community.
  5. Run contests and offer exclusive deals: contests and exclusive deals are a great way to boost engagement and retain your community. Offer rewards that are linked to your brand to encourage sharing and interaction.

How do you get your community to engage with your content on social media?

  1. Respond to comments and direct messages: it’s important to be attentive to comments and direct messages from your community. Responding quickly and personally shows that you’re engaged with your audience.
  2. Use polls and questionnaires: polls and questionnaires are a great way to engage your community and get valuable feedback on your brand. Ask questions that are relevant to your business and use the results to improve your products or services.
  3. Collaborate with influencers: influencers can help expand your reach on social media by sharing your content with their own communities. Seek out influencers relevant to your industry and collaborate with them to reach a wider audience.
  4. Organize online events: online events, such as webinars or live chats, are a great way to engage your community in real time. Offer valuable content and create a space for discussion to encourage engagement.
  5. Monitor trends: stay abreast of trends and events relevant to your industry. Use this information to create content and engage your community around topics that are relevant to them.

Conclusion

Creating and engaging a community around your brand on social media takes time and effort. By following these tips, you can attract the attention of your target audience and build lasting relationships with them. Be patient and persistent, and you’ll see long-term results for your business.