Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.
To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!
In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:
Should I still promote content with Facebook?
What kind of publications should I share on LinkedIn?
Why should I consider a video strategy on YouTube?
Who can I reach by posting content to Pinterest?
How should Twitter fit into my social strategy?
Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.
Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.
Digital design is always evolving and in recent years user experience has been a major focus. Also known as UX, user experience involves improving how people interact with digital products and services. And it’s become a key investment for modern businesses. That’s because a great user experience can encourage visitors to spend more time on your website, help them view your brand positively and even increase sales.
Luckily for our publishers, Calaméo offers an exceptionally user-friendly HTML5 reader that allows their documents to shine on every device. But there are a few simple steps you can take to create an even better experience for your online audience! Learn about four essential UX principles and how to apply them to your digital publications.
Use consistent visuals
A top rule for ensuring great user experience is committing to one, coherent graphic design. Whichever fonts, colors and layouts you have chosen for your documents, they should match the visual identity of your business. Otherwise, too many different graphic elements risk overwhelming your online audience and can negatively impact UX.
So how do you create a seamless visual transition between your brand and your digital publications? To start, you can customize the appearance of the viewer. For example:
Choose a background for the viewer to harmonize with your website.
Build a custom theme and fine-tune the viewer right down to the font.
Reduce friction
For UX designers, “friction” is anything that gets between users and their goals. For digital publishers, this often means not ensuring optimal readability for their online documents. When publishing on Calaméo, take a moment to select the best options for your publication in its properties. Easy ways to reduce friction include:
Thanks to decades of digital culture, certain features of user experience are already understood and expected by just about everybody. For instance, Internet users expect that clicking a logo in the top left-hand corner of a web page or window will return them to the home page.
The publication above from County of Brant shows a great example of this strong UX element. With Calaméo, it’s simple to place your logo directly in the viewer and add a link. Take advantage of it in your digital publications to increase traffic to your site!
Encourage action
Do you wish you could:
Let your readers follow your business’s social media accounts in just one click?
Modify a button in the viewer to include a call to action, such as “Download now”?
Create a smart contact button in the viewer to help generate leads?
Then you need to explore Calaméo’s custom themes feature. Because of its unique flexibility, you can adapt the user experience of your digital publications to best serve your business’s goals. Check out this example from Office de Tourisme de Bordeaux Métropole:
We’ve put together an illustrated tutorial to show you how to get started customizing your theme. But to discover the full range of possibilities, take a look around our Developer resources.
From one-click options to made-to-measure themes, Calaméo gives you powerful tools to create the best possible user experience for your digital publications.
Our PLATINUM plan includes all the must-have features to boost your digital publications’ UX. Request your free, two-week demo and try them out today!
The search engine optimization or SEO is a set of techniques to optimize the visibility of a website in search results. It is a major issue for companies that want to improve their visibility on the internet. In this article, we will give you 5 tips to improve your ranking and gain visibility on search engines.
1. Produce quality content
Content is a key element for SEO. Search engines attach great importance to the quality and relevance of content published on a website. It is therefore important to produce original, relevant and quality content to improve your SEO. The content must be structured, easy to read and to understand for the reader.
2. Work on your keywords
Keywords are terms or expressions that describe the content of your website. They allow search engines to understand the subject of your site and to display relevant results for Internet users. It is therefore important to choose your keywords well and to use them strategically in your content. It is also important not to abuse keywords to avoid being penalized by search engines.
3. Optimize the structure of your website
The structure of your website can have an important impact on your SEO. It is important to have a clear and easy-to-navigate site structure for Internet users. Search engines also place great importance on the structure of your website. It is therefore important to optimize the structure of your site by using meta tags, titles and descriptions for each page.
4. Use social media
Social media is a great way to promote your website and improve your SEO. By sharing your content on social media, you can attract new visitors to your website. Links shared on social media can also improve your SEO by increasing the number of links pointing to your website.
5. Assess your results
It is important to regularly monitor your SEO results to know if your efforts are paying off. Use analytics tools to track your traffic, search engine rankings and backlinks. These tools will allow you to know what is working and what is not and adjust your strategy accordingly.
Conclusion
Improving your SEO is a long-term job that requires time and effort. By following these 5 tips, you can improve your SEO and gain visibility on search engines. Don’t forget that SEO is a constantly evolving field, so it’s important to stay on top of the latest trends and regularly update your strategy.
