Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.
To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!
In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:
Should I still promote content with Facebook?
What kind of publications should I share on LinkedIn?
Why should I consider a video strategy on YouTube?
Who can I reach by posting content to Pinterest?
How should Twitter fit into my social strategy?
Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.
Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.
In the digital world, the design of an interactive catalog plays a key role in capturing attention and delivering an optimal user experience. With Calaméo, you can transform your publications into truly immersive media. Here are our top tips for creating a striking interactive catalog design.
1. Make the right first impression
The cover of your catalog is the first thing your readers will see: it must be attractive and reflect your brand identity. Use high-quality visuals, clean typography and a color palette coherent with your graphic charter. Don’t hesitate to add a catchy headline that makes readers want to discover the content.
2. Focus on a well balanced layout
Good design relies on a clear, structured layout. Use white space to air out your content and highlight important elements. Use grids to align text and images, and create a visual rhythm by alternating different page formats.
The advantage of an interactive catalog is that you can enrich your content with multimedia elements. On Calaméo, you can add videos to present your products, or insert clickable links to your online store.
4. Promote your products with attractive visuals
Images play an essential role in a catalog. Opt for professional-quality photos, and don’t hesitate to zoom in on details or use 360° views to highlight your products’ features.
5. Make it easy to read
Use legible fonts and avoid overloading your pages with too much text. Adopt a clear hierarchy with distinct headings and sub-headings, and play with contrasts to highlight key information.
6. Test and optimize
Before publishing your interactive catalog, test it on different devices to make sure it adapts perfectly to all screens. Then, analyze your readers’ feedback and behavior using statistics to continually improve the design.
Conclusion
A well-designed interactive catalog is a great tool for captivating your readers and enhancing the value of your products. With Calaméo, you’ve got everything you need to create digital publications with a striking design.
Are you ready to bring your interactive catalog to life? Request your free 14-day trial of Calaméo PLATINUM and try out all our professional tools right now!
Do you know the term “dark social”? Although a lot has changed about social media since the idea was first described in 2012, dark social sharing is as important as ever. In fact, this type of sharing might be even more key to understanding your content’s success today. Read on to learn why dark social matters in 2021 and how to track it for your digital publications on Calaméo.
Dark social sharing basics
All the way back in 2012, people were beginning to wonder how much content was being shared to social media networks. Or how much content was being shared in other ways. Because networks like Facebook and Twitter were growing fast, share buttons popped up all around the web to make reposting to your own feed easy—and trackable.
But while the number of shares ticked up, this new behavior couldn’t be the only way users were passing along videos, publications and posts. Despite the buzz around social feeds, research showed that plenty of people were sharing in a simple way: copying and pasting the content’s URL into email and messages. Unlike regular social shares, this kind of social activity wasn’t tracked.
As a result, it was easy to miss dark social sharing’s value. However, over the past several years sharing to social media platforms has declined. There are several reasons to explain this trend, including algorithm changes, rising interest in digital privacy and concerns about how information spreads online. Since more than a third of businesses say that “social shares” are a goal for their content, these harder-to-see forms of social sharing must be taken into account.
💡 TIP: Not sure whether social shares are a priority for your publications? Our quick checklist will help you brush up on your digital publishing strategy in no time.
How to track shares on Calaméo
So, how should you track the “dark social” sharing of your content? When it comes to your digital publications, Calaméo’s advanced statistics are a great place to start. That’s because our publication viewer’s own share button was designed with lots of different uses in mind. Take a closer look and you’ll see some options beyond the usual social networks.
Even better, the Shares section of your Calaméo statistics will show you just how many times your publication was emailed, embedded or its URL copied. And the results might surprise you. For example, we were checking the stats for our most recent issue of CALAMEO Magazine and noticed this breakdown:
30% shares to social media platforms
70% “dark social” shares to email, embed or copying URL
To access your publications’ Shares data, go to the Statistics section of your Calaméo account. Click on the “Shares” tab and scroll down to find the full statistics.
Also, be sure to note that these numbers only reflect “dark social” shares coming from inside the publication viewer. You can almost certainly be sure that other readers have, for instance, copied and pasted the publication URL directly from their browsers to share with their networks. Or to put it another way, public social shares may only be telling you a small part of the story.
💡 TIP: To keep digging deeper into the impact of dark social sharing for your content, consider using tracked links and Google Analytics to reveal more data.
In short, social media metrics don’t give you the whole picture when you want to measure how your content is shared online. If you’d like to start looking at complete Shares statistics for your publications on Calaméo, request your free, two-week PLATINUM demo today.
Are you ready to bring your interactive catalog to life? Request your
