For 2019, we here at Calaméo have been working on a little something different. Today we are proud to announce the first issue of our new CALAMEO Magazine!
Browse the first-ever issue of CALAMEO Mag to check out interviews with some of our team, digital publishing stats, news and tips:
It’s no secret that we’re fans of magazines—we love getting lost in pages of great stories, beautiful images and sleek design. We’re excited to present our own digitally published magazine so that readers can get to know more about our platform, our company and our industry.
Plus, our state-of-the-art HTML5 viewer and innovative conversion technology make flipping through the CALAMEO Mag a great experience, if we do say so ourselves!
We’ve followed our own best advice and used the Calaméo Editor to add links, video and more. We even whipped up a custom Skin to show off the new magazine!
We hope that you enjoy reading the first issue of the CALAMEO Mag as much as we enjoyed making it. Keep your eyes open for our next issue, coming soon!
Don’t forget to tag us @calameo when sharing your publications on Facebook, Twitter and LinkedIn! Use the hashtag #CalameoCoversClub to let us know you’d like to be considered for our homepage.
Publishing a document online is good. Turning it into a real conversion tool is even better. With Calaméo, your catalogs, brochures, magazines, or presentations can become interactive assets capable of generating leads, boosting sales, and strengthening customer loyalty. In this blog post, discover step by step how to turn your publications into high-performing conversion tools.
Add forms to capture leads
The first step to transforming your publications into conversion tools is to create a direct point of contact with your readers. And nothing works better for that than an embedded form.
Add your form directly in your publication using the Calaméo Editor.
Goal: Collect qualified leads directly from your content without sending visitors to an external page.
Track performance with Calaméo stats
Monitoring your content’s performance is essential. Calaméo provides detailed insights into how your readers interact with your publications.
Key metrics to watch:
Views: Measure your publication’s reach.
Average reading time: Identify the pages that engage readers the most.
Interactions: Track clicks on forms, links, and videos.
Tip: You can also link your Calaméo account with Google Analytics 4 or Matomo using our integrations. (PLATINUM users only)
Add impactful calls-to-action (and even shopping links!)
A strong call-to-action (CTA) guides your readers to the next step: sign up, buy, download, or contact you. With Calaméo, you can go further by embedding your product links directly.
Add a Shopify link via our integration (PLATINUM users): → Link to a Shopify product page → Link to a cart page or special offer → Trackable shopping link to monitor clicks
Imagine a snowboard catalog: when a reader clicks “Buy Now” they’re taken straight to the Shopify checkout page. Reading instantly becomes a seamless shopping experience.
Optimize your publication for conversion
To truly drive conversions, your publication should be designed as a smooth, enjoyable experience. Here are some tips:
Focus on design and readability: Clean layouts and high-quality visuals make content easier to read.
Simplify the journey: Avoid links that open too many tabs or take readers out of context.
Test and adjust: Try different positions for forms or CTAs and monitor results with your stats.
Bonus: Combine your publications with your website
Did you know you can embed your Calaméo publications directly on your website and even create a digital library with our Calaméo library widget? This is a great way to centralize your catalogs, brochures, and magazines while keeping all their interactive features. Visitors can browse, interact, and convert without ever leaving your site.
In summary
Your publications aren’t just reading material—they can be real conversion tools. With Calaméo, you can:
That’s right—host your custom viewer elements right here on Calaméo, then just choose which you’d like to display when publishing your documents. Our new Theme Editor lets you make easy modifications to the viewer and apply to your publications in just a few clicks. All in one place.
PLATINUM users can upload up to 3 logos, 3 backgrounds and create up to 3 custom viewer themes.
PREMIUM users will still need to host their own customization elements in order to use a logo, background or theme to their publications. We’ve simplified how you add these resources to your publications in your publication’s Properties.
You’ll be able to select your logo in the Branding tab, while you’ll find backgrounds and themes in the Design tab.
There are lots of reasons to customize your digital publications on Calaméo: to optimize UX, to build your brand and share with style. Now, it’s easier than ever to adapt the viewer your business’s needs for even better digital publishing.
We’ll be sharing more tips, guides and tutorials to help you make the most out of these new tools all summer long. Check back soon to see what else is new on the Calaméo blog!
For more information about customizing the viewer, browse our Help Center. Interested in giving our new Elements feature a spin? Request your free, two-week PLATINUM Demo today!
Goal: Collect qualified leads directly from your content without sending visitors to an external page.
Tip: You can also link your Calaméo account with 
