To celebrate Calaméo’s birthday, we’re taking you behind the scenes and answering some of the questions we get asked most often about our company. Read on for fun facts and Calaméo FAQs about the history, the people and the etymology behind twelve years of digital publishing.
What does the name Calaméo mean?
If you’ve ever wondered whether the name “Calaméo” is a real word, then this one’s for you. Calaméo is a portmanteau, or a combination of two words. In French, a calame refers to a type of sharpened reed that ancient Romans used to write with. Similarly, néo comes from Latin and means “new.” Put calame and néo together and you get Calaméo: a new tool for writing online.
Who’s on Team Calaméo?
This is a question we’ve seen often over the years. From developers to support, account managers to moderators, you’ve often been curious to know more about where we work and what we do. That’s why we include a team interview in every issue of CALAMEO Mag! But here are a few quick facts if you’re too busy to check out the archives: Team Calaméo includes 6 different nationalities, the youngest of us is 25 and our favorite coffee break snack is Kit-Kats.
Where are Calaméo users located?
There’s an easy answer to this question: All over the world! When we talk about our global community of digital publishers and readers, we really mean global. Calaméo users can be found in 194 countries all across the world and on all 7 continents, including Antartica. Because of this international diversity, we offer Countries in your publications’ viewership statistics to help you see just where your readers are coming from!
Why do I need to choose a language for the site?
All the way back in 2008, Calaméo made its debut on the web in multiple languages. It’s always been important to our founders that the site be as accessible as possible. So rather than limiting the platform for example to French speakers or English speakers only, we decided to also make it available in Spanish, Portugese, Italian, German and Russian. Between them, these seven languages are spoken by more than 3 billion people around the world.
When was the site’s last big refresh?
One of the most exciting parts of working at Calaméo is that we’re constantly adding improvements, updates and new features to our platform. For example, custom account URLs are changing the way users build their brands on the site in 2020, while the Calaméo Editor got a complete makeover back in 2015. Although we haven’t made any major changes to the look of our site in a while, stay tuned—big news is on the way!
We hope you enjoyed diving into these Calaméo FAQs and getting to know
our company a bit better. We’re delighted to mark another year of serving a
dynamic international community of digital publishers and look forward to
continuing to grow together!
Not following us on social media yet? Check out Calaméo on LinkedIn, Pinterest and Facebook for the latest news, reads and tips.
Compared to printed material, digital communications have a lot of advantages. For one thing, they’re great if you want to go paperless. For another, it’s a lot easier to add a GIF to an online newsletter than to a piece of paper. But a truly revolutionary business advantage is the ability to track analytics for your digital publications.
Because analytics are so important, it can be intimidating to get started. If you’re wondering how to follow your Calaméo publications’ statistics, this is the guide for you! From the very basics to best practices, we’ll cover everything you need to know about analytics on Calaméo.
First of all, you might be wondering what exactly we mean by “analytics”. Although the word has been around a long time, it’s become much more popular since 2000. That’s because analytics specifically refers to examining and getting insights from data. Since the early 2000s, businesses have adopted digital technologies and enjoyed access to huge amounts of new data. Analytics help them understand and use that data.
As a result, analytics are increasingly important to all kinds of businesses. For Calaméo users, your online publications generate lots of great data. In this guide, we’ll show you how to find Calaméo analytics and the most valuable takeaways for your digital content.
How to use your Calaméo analytics
Good news: Viewership statistics are available for every Calaméo user. (Another reason why digital publishing on Calaméo is best in class!) However, the type of information that you can see will depend on whether your account is BASIC, PREMIUM or PLATINUM. Here’s a handy chart of available data for each plan:
Lifetime statistics
The easiest way to get to your publications’ analytics is by going to the Statistics tab in your Calaméo account. To start, make sure you are logged into your account. Next, display the top navigation bar. Click on the Statistics section.
In this section, you will find an overview of your account’s lifetime statistics. In other words, you can check the total number of views for all of your publications combined. Plus, you’ll see other interesting lifetime data in this section depending on your account type.
For all accounts, several features let you explore more about your publications’ viewership. Scroll down to:
Change the time period displayed
Drill down into key statistics like Clicks and Downloads
Discover other useful dimensions like Device, Source and Countries
Publication statistics
However, note that the Statistics tab provides info about all publications associated with your account. To track data for individual publications, you will need to go to the Publications tab of your account.
Find the publication you want to investigate and click the arrow. In the drop-down menu that opens, choose “View statistics”.
You can now explore the available data for just the selected publication.
Finally, PLATINUM users may connect their Calaméo accounts to Google Analytics. This powerful feature lets you integrate Calaméo data directly into your existing web analytics set-up.
💡 TIP: Want to see how using Calaméo with Google Analytics works for your business? Request your PLATINUM Demo today and test this exclusive feature for two weeks—absolutely free.
Identifying KPIs for your publications
After you’ve had a chance to explore your Calaméo statistics, it’s time to consider which analytics are the most important for your publications. Because the goal of analytics is to generate useful insights, deciding what information interests you is a major step. Or to put it another way, you’ll want to choose key performance indicators to follow.
Define business goals
To start, spend some time thinking about the main business goals associated with your online publications. Your specific goals will be unique, but here are a few common examples:
Growing awareness of your company, programs or services
Building a loyal audience for your brand and publications
Generating leads for your sales and marketing strategies
Increasing online revenue through your e-commerce operations
Different KPIs can help you measure progress on each one of these goals. For instance, publication views are a good indicator of awareness. On the other hand, the number of pages viewed and reading time better show your audience’s engagement. Download data may match how many leads came from a publication. And link clicks to your online store reveal what appeals to your shoppers.
Most of all, think about the information that matters to you. If you hope to expand your international reach, country data might be a top KPI to track.
Set KPIs and benchmarks
Select two to four KPIs for your publications, then gather the first set of data. This will give you a sense of where you are now in relation to your goals. Then, pick benchmarks for your KPIs to get a sense of where you want to be going. For example:
Awareness — 500 views / month
Leads — 25 downloads / month
International reach — 10% of views and downloads from Canada
Once you’ve finished identifying KPIs for your publications, take a look at our advice for ways to boost your results!
Tips to optimize performance
Since we began Calaméo all the way back in 2008, we’ve learned a thing or two about what works in digital publishing. Although there’s no guaranteed, easy trick for success, these simple tips are a good place to start.
Views
Beyond having great content, an unbeatable strategy for getting more views is to share your publications widely. Make it easy for your audience to discover your online publications! With Calaméo, you can:
Both of these analytics point to the level of engagement that viewers have with your publications. First, the number of page views tells you how much of your publication was opened per view. That is to say, did your audience view your publication past page one? Or all the way to the last page?
Next, reading time tells you how long audiences spent viewing your publication. Views with longer reading times and more page views suggest higher engagement than shorter reading times and fewer page views. And higher engagement means a bigger impact!
In recent years, offering content for download has become a key content marketing strategy. But even if you’re not focused on generating leads, direct downloads make for great user experience. When your audience gets to keep a copy of your publication, they can return to it anytime—even offline.
Here are a few effortless tips for boosting your results:
The click-through rate, or CTR, reveals how many viewers click the interactive links in your Calaméo publications. (More specifically, it calculates a percentage: the number of times a link was clicked divided by the number of times the relevant page was displayed.) Your advanced Calaméo statistics track the number of clicks and CTR for every link in your publications. Best of all? You can filter to focus on external, video, audio or Shopping links.
Although sharing to social media networks isn’t as big as it used to be, shares are still a good way to reach new audiences. That’s why our publication viewer includes a handy share button! But did you know that Calaméo’s PLATINUM statistics have detailed sharing data? See where, when and how your publications were shared from the viewer.
Now that you’ve gotten familiar with Calaméo’s analytics, chosen KPIs to track and optimized your publications, you can sit back and relax! To get started with analytics, most of the hard work happens at the beginning. However, there are a few important best practices to keep in mind for the future.
Be consistent.
Since you already know what information interests you, make sure you stay focused on consistent KPIs over time. Whether weekly, monthly or quarterly, collect the same stats on a regular schedule. Then, identify trends.
Be organized.
If you have access to limited statistics on Calaméo, you may wish to transfer your analytics to a separate document for tracking. Don’t misplace this data—analytics are especially useful to understand long-term trends.
Be flexible.
As time goes on, you might find that the KPIs you’re following are not connecting to your goals the way you expected. In that case, press pause and explore what isn’t working. You can rethink and adjust how you use analytics tools moving forward.
And there you have it—our complete guide to analytics on Calaméo! We hope you enjoy diving into insights and data about your digital publications. Have questions? You can write to us anytime at contact@calameo.com.
The Calaméo Library Widget is one of our very favorite ways to share amazing publications online. Besides being simple to set up, the Library Widget offers tons of advantages for digital publishers. That’s why today we’re giving you 10 great reasons to create a virtual library!
Make a collection
Thanks to the Library Widget, gathering all of your digital publications in one place is a piece of cake. No need to embed individual materials on your website or blog one by one; create a virtual library in seconds and display your entire collection on the same page.
Showcase your brand
Because the Library Widget will feature the covers of all included publications, it’s a perfect opportunity to showcase your brand. Let visitors to your site get to know your business through the eye-catching designs of your digital publications!
Encourage browsing
In addition to making your publications easy to discover, the Library Widget makes them easy to browse. Create a virtual library so that your readers can click through to check out any title that interests them, then return to your collection once they’re done.
Easy archive
Have you been publishing your magazine, newsletter or catalogue online for a long time? You can make an archive online in no time with the Calaméo Library Widget. Dust off your digital back issues and present them in a format that’s optimized for exploration.
Organize files
If your business has a wide range of digital publications, from annual reports to eBooks, you may want to create a virtual library for different categories. Luckily, you can organize your materials into Folders and link a separate Library Widget to each group.
Customize the look
With the Calaméo Library Widget, you can customize the look of your virtual library. For example, do you love the fun detail of skeuomorphic design? Choose a faux wood background, drop shadows and flipbook cover. Plus, control the number of shelves, display elements and click-through behavior.
Never update anything
Maybe the best part about the Library Widget is that there’s nothing to update—ever. Once you create a virtual library and share it on your website, your Widget will automatically include any new publications added to its Folder.
Highlight your favorites
There’s more than one way to create a virtual library! First, you can use Folders to organize your own publications in multiple Library Widgets. Next, you can use a Favorites list to bring together must-reads from all over Calaméo and make a digital shelf to share.
Get more data
As every good librarian knows, it’s essential to keep track of which materials are checked out. In other words, you need analytics to follow how may readers are discovering your publications in a Library Widget. They’re built right in on Calaméo: our advanced statistics help you see how your library is performing.
Start a conversation
Most importantly, displaying your digital publications in a Library Widget is a wonderful occasion to build a relationship with visitors to your site. Consider using online forms that allow visitors to sign up for updates, then send subscribers fresh content. Or perhaps you’d like to encourage them to comment on your publications or follow you on social media. Experiment to find out what works best for you!
In short, there’s no good reason not to create a virtual library for your online publications. The Calaméo Library Widget is a valuable part of any smart digital publishing strategy. Ready to get started? All you need is a free Calaméo account.
We’re standing by to answer your questions! Write to our Support teams at contact@calameo.com and we’ll be happy to help.
