Ten years ago, Calaméo opened its digital doors for the very first time.
That’s right—it’s Calaméo’s 10th birthday!
“I’m very proud of all that the team has accomplished over these ten years and how the platform has evolved to provide a high-end digital publishing experience for everyone,” said Mathieu Quisefit, CTO of Calaméo.
The look was a little different in 2008 but from the start our users could add internal and external links to their publications, embed them and share on social media.
Since then we’ve improved our digital publishing solution with features like YouTube video, readership statistics and subscriber management.
In 2017 we unveiled our new HTML5 reader and advanced conversion technology, confirming Calaméo as a leader in digital publishing.
Today we are honored to be home to a global community of over 6 million users and more than 12 million publications.
“The team and I are delighted to have achieved major disruptive innovation in digital publishing technology over the past decade, changing our users’ understanding of written media,” said Jean-Olivier de Bérard, CEO of Calaméo.
“Thank you to all of our clients and users who have trusted us since the very beginning! We continue to work for them and in the coming months our solution will evolve with even more features.”
Thanks to everyone who has made Calaméo such a wonderful place to publish, discover and share for 10 years. We look forward to the next ten and continuing the adventure with you here on Calaméo!
Choosing a white label publishing platform for your online documents can have many benefits for your business. Read on to learn more about digital publishing in white label and the solutions offered by Calaméo.
What is white label publishing?
White label, or private label, describes a product that does not have branding attached to it before use. This can include the company name, product name, logo and any other features that connect it to the maker. In most cases, users of white label products then add their own branding to make it their own.
A white label publishing platform lets users upload and share documents without outside branding and advertising. For example, Calaméo’s digital publishing platform offers a white label feature for professional users. When you publish in white label, Calaméo logos do not appear on the publication viewer. In addition, viewer menus don’t display third-party content.
The end result? No mention of Calaméo anywhere inside the viewer.
Why should I choose a publishing platform with white label?
There are many good reasons to select a white label publishing platform for your online documents.
Discretion
First, you remove any distractions from the publication viewer and keep all the focus on your documents. Rather than call attention to tools your business uses, white label provides a discreet solution.
Rebranding
Next, the best white label publishing platforms will allow you to rebrand the document viewer as your own. Why settle for a neutral reading experience when you can take your publications to the next level? Plus, adding your company’s own logo is simple with Calaméo. Thanks to our awesome Elements feature, it only takes a few clicks to upload and apply a logo to your digital publications.
Flexibility
In fact, the biggest advantage of a white label publishing platform is flexibility. Because the solution is meant to be adapted to your needs, look for tools that enable you to customize your publications. For instance, Calaméo’s custom theme feature lets you define practically every detail of the viewer, from color and design to languages and behaviors. Go ahead—make it your own!
How can I publish in white label?
If you’re ready to start publishing your online documents in white label, then it’s time to join Calaméo. Signing up is free and easy, and you can explore all of the ways that digital publishing on Calaméo is best in class right away with our BASIC plan.
Go pro
Publishing in white label is a feature of our platform’s PLATINUM plan. Created specially for professional users, the PLATINUM offer on Calaméo is packed with essential options like custom account URL and direct downloads. Once you upgrade to PLATINUM, you’ll automatically enjoy a white label publication viewer. In other words, there’s no box to check or submenu to navigate—just your documents, ready to go in white label.
Embed
However, to avoid referencing Calaméo in the publication URL, you should embed it in your website or blog. By opting for an embed in “Publication” view, you can share via your own URL. Check out our Complete Guide to Embeds for an illustrated tutorial and extra tips.
💡 TIP: Use the “shareurl” parameter in the embed code to specify your own URL for your readers to share.
What will my publications look like in white label?
Most important of all is how your documents actually look with a white label publishing platform. Here’s an example of a publication in our white labeled viewer on Calaméo:
Interested in finding out how publishing in white label works for your documents? Request your 14-day free PLATINUM demo today and put our professional features to the test.
For many businesses, showcasing digital publications on their own website is a great business solution. Clients can enjoy the convenient presentation and interactive features of catalogs, magazines and more all while browsing the brand’s site.
To help you take advantage of this powerful tool, we’ve created a complete guide to embedding your publications!
In part three of this series, we will explain how to track the statistics of your embedded publications and tips for mobile responsiveness.
Measuring Performance
Once your publications are available on your site, looking exactly as intended, they’re ready for visitors to read, click and explore. It’s also time to start measuring the performance of your embedded publications.
Understanding the sources of your audience is easy with Calaméo’s advanced statistics. All users have access to Source data in the Statistics tab of their accounts, which shows the percentage of your publications’ views that take place on Calaméo, in embeds and from a Library Widget.
Our PREMIUM and PLATINUM plans allow you to break down Source data across a range of other stats. For example, you may wish to see what percentage of readers are clicking links in your embedded publications or whether embedded publications are read for longer.
Mobile Responsiveness
Your Calaméo account statistics will also help you to understand how readers prefer to view your embedded publications: on their desktops, smartphones or tablets. If you notice a high percentage of viewers using mobile devices, you should consider ensuring that your embed is fully responsive.
While our viewer is always responsive on mobile, it’s important that your site is set up for a responsive embed using the Calaméo embed code. Each website is different and has its own specific needs, but here are the basics:
Define the width attribute in the iFrame tag of your publication’s embed code as 100%
Check that the container for your Calaméo embed code is correctly configured for responsive display
It may also be a good idea to test the display of your publication’s links, videos and other interactive elements on mobile so that they are comfortably sized for readers to enjoy on smaller screens.
That brings us to the end of our Complete Guide to Embeds series! You should now have all the information you need to make the most out of your embedded publications.
Have you embedded a Calaméo publication on your blog or website? We’d love to see your best work! Tag us @calameo on Facebook and Twitter or on Instagram@calameo_publishing.
