As a real estate agent, you need content to attract customers and sell properties. By creating quality content, you can stand out from the competition and establish your expertise. In this article, we’ll discuss three ways to create content for real estate players.
Use quality photos and videos
Photos and videos are essential for selling a property. You need to ensure that photos and videos are of professional quality. This means using a quality camera and having a good command of angles and lighting. It’s also important to highlight the key features of the property for sale. Videos are an excellent way of showing potential customers all the details.
Create educational content
In addition to promoting properties, real estate agents can create educational content to establish their expertise. This can include blog posts on local real estate market trends, property buying guides or tips for sellers. Potential customers will appreciate educational content and be more inclined to trust you to guide them through the buying or selling process.
Publish on Calaméo
Calaméo is an excellent tool for real estate agents looking to create digital content. You can publish digital brochures to showcase properties, for example. These brochures can include photos and videos, as well as detailed property descriptions. What’s more, our EDITOR tool lets you add links and redirect your customers directly to your website. We also recommend using Calaméo to share white papers and educational articles about the real estate industry.
Conclusion
Creating quality content is essential for real estate agents. Professional-quality photos and videos are essential for selling a property. You also need to offer educational content to establish your position as an expert. Finally, Calaméo is an excellent tool for creating professional-quality digital content.
Chances are that everyone has heard the phrase “call to action” before. It is used frequently in marketing as a tool to generate action from consumers, whether that comes in the form of clicks, sign ups, calls, purchases, or something else. Here are three reasons why you should use a call to action (CTA) in your digital publications.
What is a Call to Action?
First, a definition! In a general sense, a call to action is a statement that encourages people to do something – or take action – about a problem. In marketing, it’s a term for a word or phrase that gives your customer directions for the next step to take. CTAs are used in both traditional marketing and digital marketing. In a printed flyer or catalog you might see “Call now” or “Visit our website”. On a digital channel you might be likely to see phrases such as “Click here” or “Sign up today”. It could be in the form of a clickable button, banner, graphic, or text. Once clicked, the CTA redirects the user to the next step, for example a page with information about the product or a registration page. So what are the benefits of using a call to action?
1. They attract attention
The CTA is there to attract attention. If you are running a digital marketing campaign, you will most likely have specific goals for your campaign, whether it’s sales or sign-ups or something else. Your CTA can help you reach these goals by directing users to take the desired action: clicking to learn more, reserving a table, starting a free trial, etc. Having this visual element will attract website visitors or publication readers so they go down the right path along the customer journey (or sales funnel). They are also useful in digital content marketing strategies.
Visitors to your website or publication should be able to recognize the CTA. You can stick with your brand guidelines and use your company’s colors, or you can use a bold color that stands out from the rest of your content. Either way, you will want the CTA to be visually engaging. You can add arrows or other graphic elements to encourage clicks. Reduce the clutter around the CTA so it is very clear that you want people to click. It should also be concise, so make sure that your text isn’t too long.
2. There is a clear path for users
A good call to action will direct the user to the right place. If there is no CTA, then it’s possible that the user will just leave your webpage (or publication) without taking the next step. A strong CTA should clearly define what the result will be when the user clicks. The words in your CTA should match exactly what will happen afterwards. “Learn more” should take the user to more information, not a shopping page, for example. In the publication below, the Calaméo Magazine, we have a CTA for readers to try a PLATINUM account. Before you click, you know that you will most likely be directed to a sign-up page or a page with information about the different account options.
3. They are trackable
Another great reason to use a CTA in your publication is that they are trackable! They provide a lot of information about your audience and your campaign. You can measure whether a campaign is successful by tracking how many clicks your CTA receives. Then you can see how many of these clicks turn into purchases (or sign-ups or reservations, etc.). A strong CTA can also help boost your click-through rate.
You can find the statistics of the links in your publications on your Calameo PLATINUM account or connect your account to Google Analytics.
Adding a call to action to your publication
We’ve covered the “why” of CTAs, now let’s address the “how”. Adding a CTA to your publication is easy to do with Calaméo. Here’s how: first, your CTA graphic (banner, button, or text) must already be part of your publication. Once your document is uploaded to Calaméo, simply add a link on top of your CTA using our Editor tool. This link will make your CTA clickable and will take your viewers to the desired destination. Make sure in the Label field you write a short and clear phrase that matches the existing CTA on your page. Paste your link and… voilà! Your CTA is done and ready to go.
Using a call to action can make a big difference in marketing. They draw attention to your campaign, they help guide potential customers through the sales funnel, and you can easily track them to monitor if your campaign is successful. In addition, inserting a CTA in your publication using Calaméo is easy. We hope this guide to CTAs proves useful for you!
Whether you’re a graphic designer, photographer or even a writer, you probably need an online portfolio to present your work to a wider audience. With Calaméo, you can digitally publish documents such as magazines, books and much more. In this article, we’ll explain how to publish your portfolio online with Calaméo.
Create your portfolio
The first step to publishing your portfolio online with Calaméo is to create your portfolio. You can use graphic design softwares such as Adobe InDesign or Canva to create your portfolio. Make sure your portfolio is well structured and showcases your work. Once you’ve created your portfolio, export it in the format of your choice.
Publish your portfolio on Calaméo
Once you’ve created your portfolio, you can publish it on Calaméo. To do so, create a Calaméo account and log in. Click on “Publish” in the top right-hand corner of the screen. Select your file and upload it. Calaméo will automatically convert your file into an online publication.
💡 TIP: Thanks to our EDITOR tool, personalize and enrich your document by adding internal or external links, animations or even sounds.
Share your portfolio
Now that your portfolio is published on Calaméo, it’s time to share it with the world. You can share your portfolio using the direct link to your document, or by embedding it on your website or blog. You can also share your portfolio on social networks such as Facebook, Twitter and LinkedIn. Make sure you promote your portfolio to your target audience to reach as many people as possible.
Conclusion
Publishing your portfolio online with Calaméo is a great way to showcase your work to a wider audience. By following the steps above, you can create, publish and share your portfolio in a matter of minutes. Don’t forget to update your portfolio regularly to showcase your latest and most impressive work without even having to change your sharing link, thanks to Calaméo.
