As a real estate agent, you need content to attract customers and sell properties. By creating quality content, you can stand out from the competition and establish your expertise. In this article, we’ll discuss three ways to create content for real estate players.
Use quality photos and videos
Photos and videos are essential for selling a property. You need to ensure that photos and videos are of professional quality. This means using a quality camera and having a good command of angles and lighting. It’s also important to highlight the key features of the property for sale. Videos are an excellent way of showing potential customers all the details.
Create educational content
In addition to promoting properties, real estate agents can create educational content to establish their expertise. This can include blog posts on local real estate market trends, property buying guides or tips for sellers. Potential customers will appreciate educational content and be more inclined to trust you to guide them through the buying or selling process.
Publish on Calaméo
Calaméo is an excellent tool for real estate agents looking to create digital content. You can publish digital brochures to showcase properties, for example. These brochures can include photos and videos, as well as detailed property descriptions. What’s more, our EDITOR tool lets you add links and redirect your customers directly to your website. We also recommend using Calaméo to share white papers and educational articles about the real estate industry.
Conclusion
Creating quality content is essential for real estate agents. Professional-quality photos and videos are essential for selling a property. You also need to offer educational content to establish your position as an expert. Finally, Calaméo is an excellent tool for creating professional-quality digital content.
Welcome to the second and final part of our series on online newsletters. The first article in this series focused on the content of your newsletters (for a refresher, here ispart one). In part two, we will focus on the important steps to take before and after creating your newsletter to ensure its success.
Set goals and track statistics
Before sending – or even creating – your newsletter, you will first need to determine your newsletter KPIs, or Key Performance Indicators. These are the metrics that you set in advance to help measure the success of your publication. Once you determine your metrics, you can set goals around them.
There are many reasons for setting goals for your newsletter. Perhaps you want to sell ads, or you are hoping to reach an international audience. So before starting your newsletter, establish your goals and the metrics to measure them by (we can help!).
After you have set your goals, created your newsletter, and shared it with your audience, you will be able to track your publication’s statistics. By tracking who reads your newsletter, which links get clicked, and the devices your readers are using, you will be able to tailor your future newsletters to your audience and reach your goals. Luckily, Calaméo users have access to their publications’ statistics to track how well they are performing! For further insights, PLATINUM members can link their Calaméo accounts to Google Analytics.
💡TIP: Learn all about analytics with Calaméo and which goals to set for your publications!
Private vs. public
With digital publishing, you have the luxury of choice when it comes to distributing your publication: disseminate your newsletter far and wide, or share it with just a select few. You can target your newsletter to a small audience or make your publication available to everyone. If you change your mind down the road about who can view your newsletter, you can adjust your privacy settings – even after you’ve published the document.
By opting to make your newsletter public, the text may be indexed by search engines. If there is information that you don’t want available to the public, make sure to set your publication to private.
There are a few options if you decide to make your publication private. You can:
Make your publication available to you only.
Make your publication available through a private URL. This means that your publication will only be accessible to those you share the private URL with, it will not appear on the Calaméo website nor will it be indexed by search engines. This option is available to all users.
For a more secure private access, PREMIUM and PLATINUM users can make their publications available only to their Subscribers, through username and password access.
Distribution
Finally, a crucial aspect of newsletters is how they are distributed. You’ve chosen who to send your newsletter to, so now it’s time to choose how you’d like to share your newsletter with your audience.
Linking a private URL for your recipients via email or another channel
Try a system of A/B testing to see which distribution methods work for you. Find the best channel for your requirements and your readers’ needs. Sending your publication via the appropriate channel will increase the likelihood that your audience will open your newsletter and actually read it!
Ready to start?
Newsletters are an efficient and fun way to share professional or personal news. Keep employees, students, families, club members, and stakeholders up to date with a digital newsletter hosted on Calaméo. With partss one and two of this series, you should have all the tips you need to create and share an excellent newsletter. Are you ready to start? Try our free 2-week PLATINUM demo and take advantage of all the features Calaméo has to offer!
In the world of social media, Pinterest stands out. Instead of a chronological feed of posts, Pinterest shows its users a mix of content curated to reflect their interests.
Pinterest users can follow friends or topics like “Travel,” search for more specific subjects and create their own posts called “pins.” Then they save ideas for later by organizing posts on personalized boards. And there are a lot of them: more than 200 million Pinterest users have posted over 100 billion pins.
Although Pinterest is a little bit different it can be a great place to promote your business’s online publications. In this article we’ll explain three opportunities for digital publishers on Pinterest and how you can take advantage of them.
Drive Traffic
Don’t underestimate the power of pins to drive traffic: in 2017, Pinterest was the biggest social source of referrals after Facebook and has continued to show impressive growth. Creating pins that feature your publications is an easy way to help Pinterest users discover them.
First set up a Pinterest profile, then get pinning! Since each pin on Pinterest has an image, a short description and a link, every post is a golden opportunity to bring more readers to your publication. Here’s an example from Wedding Vibes pinned to Calaméo’s page:
You can create posts in Pinterest or pin a publication directly from Calaméo—it’s a breeze! First, go to your account’s Publications tab, select Share for the title you want to pin and click on the Pinterest icon. This will take you to Pinterest, where you’ll be able to choose an image for your pin and add a description.
We recommend that digital publishers dedicate a board on their Pinterest profile to pinning every issue of their publication. This example shows how 95° Magazine encourages curious Pinterest users to browse its archives:
Get Audience Insights
Posting your digital publications to Pinterest as pins can grow your audience by bringing in new readers who find them in their feeds. But establishing a Pinterest profile for your business can bring you valuable insights about your existing audience, too.
Chances are, your publications may already have been shared on Pinterest by your readers! Find out with the advanced statistics in our PLATINUM plan: our analytics include a breakdown of your publications’ social media shares by platform, so you can see how many times they have already been pinned.
The results might surprise you!
To get more information about your audience on Pinterest, we suggest that you set up your account with a business profile. This gives you access to statistics about your audience on Pinterest, including gender, location and interests. Armed with insights about your Calaméo readership and Pinterest reach, you can tailor your online publications to build stronger connections with your audience.
💡TIP: Connecting your Calaméo account to Google Analytics lets you analyze traffic from Pinterest to your publications in detail. Upgrade to PLATINUM to enjoy this feature!
Engage New Clients
Pinterest is a destination for users researching purchases. It has been estimated that 87 percent of the social network’s users have bought something that they saw on Pinterest first. This makes Pinterest a natural platform for posting products, but it’s also a reason to post inspiring content. Inspired users are more likely to become readers, who are more likely to become customers.
To make the most out of your business’s Pinterest presence, pin a variety of interesting material. Pinterest users look for vacation and travel planning, recipe ideas, professional development materials, home design and more. Try posting individual features, photos or articles from your publications to different boards, like in the example below from Hamilton Island:
Organizing your content by subject maximizes the appeal to potential readers and helps engage potential buyers.
These basics should give you some ideas for how to get started sharing your business’s digital publiations on Pinterest. We can’t wait to see you there!
We love covering social media here on the blog. Check out our tips for digital publishers on Facebook and YouTube, or have a look at our guide to polished shares on any social media network.
