SEO is constantly evolving, and new technologies such as artificial intelligence (AI) are changing the game. But what is AI and can it be a viable solution for your SEO? In this article, we’ll discuss the pros and cons of using AI for your SEO.
The benefits
AI can be a highly effective solution for increasing your website’s visibility on search engines. It can process massive amounts of data in record time, which can give you valuable insights into current trends and user behavior. AI can also be used to create SEO-optimized content, using relevant keywords and customizing titles and descriptions for each page. Finally, it can help improve the quality of your content by detecting errors and offering suggestions for improvement.
The downside
Despite its advantages, using AI for your SEO can also have its drawbacks. First of all, AI can be costly, requiring a significant investment of time and money. In addition, it may require advanced technical skills to be properly implemented. Finally, AI can sometimes be a source of errors, which can have a negative impact on your ranking in search results.
The limits of AI
It’s important to note that AI is not a miracle solution for your SEO. It cannot completely replace human expertise to improve your SEO. AI is certainly a powerful tool, but it must be used in conjunction with other tactics to achieve the best results. It can also be limited by the data it processes, which may be biased or incomplete.
Conclusion
In conclusion, AI can be an effective solution for improving your SEO, but it is not a magic solution. It can provide valuable information and help create SEO-optimized content, but it can also be costly and require advanced technical skills. For best results, it’s important to consider AI as an additional tool in your SEO arsenal, to be used in conjunction with other tactics – such as publishing your content on Calaméo – to maximize your online visibility.
Thanks to digital marketing, getting the word out about your business has never been easier. However, it often takes time for a potential customer to go from visiting your website to buying your product. A strategy to generate leads can help make sure that you identify interested users. Then, follow up and make the sale!
In this article, we will reveal simple ways to put your digital publications to work as lead generation tools.
The pop-up contact form is a classic method to generate leads online that we have mentioned before here on the blog.
While pop-up forms are a great choice, especially if you are producing exclusive content, they can be time-consuming to manage. Consider an even more streamlined, user-friendly approach: a smart Contact button.
Why does a Contact button help generate leads?
No matter what kind of content you are publishing digitally, you’ll want readers to be able to contact you as easily as possible. Our Editor lets you add links inside your publication for users to email or call your business.
Creating a Contact button makes an easy path from browsing your content to getting in touch. As a result, users benefit and you capture high-quality leads. In fact, this simple tool saves readers from having to:
return to your site
hunt for contact info
open their inbox
enter your email address
That’s a lot of work just to ask a question! Instead, potential customers are free to check out your publication, click your contact link and call or email you instantly.
How to add a Contact button to your publications
Once you have decided where your contact links will appear in your publication, all you need to do is open it with the Calaméo Editor.
Next, select the External Link icon and draw a link in the place you’ve picked for a contact link.
To create an email message from your contact link, enter “mailto:” followed by your business’s email address in the External link field. If a reader clicks this link, her computer’s email client will open a new message to the chosen address.
To add a telephone link, enter “tel:” followed by your business’s phone number in the External link field. Your readers can place a call directly from your publication just by clicking the link!
💡 TIP: Note that telephone contact links are only authorized for devices with native telephone capabilities, such as tablets and smartphones. Email contact links work on any device.
How to add a Contact button to the viewer
By investing a little extra time, you can also make use of contact links in our publication viewer to generate leads. We recommend creating a custom Skin to include a Contact button. Here’s an example in the toolbar of our Default:
You can learn more about how to design your own Skin on our Developers page or in our illustrated, step-by-step tutorial. Plus, making changes is easier than ever with our Elements feature, which lets you edit your publication’s viewer Skin right in your Calaméo account.
Whether you prefer a Contact button on the page or in the viewer, it’s a must-have for generating leads from your online content. And with Calaméo, you never have to sacrifice the immersive experience offered by digital publications for seamless customer contact.
In short, contact links are one more way that interactive digital publishing on Calaméo helps your business go beyond the PDF!
To try out these ideas to generate leads with digital publishing, request your 14-day PLATINUM Demo. You’ll enjoy access to all the great features of our professional plan, no credit card required.
This year, optimizing content for search is top of mind for businesses everywhere. Of course, search has been key to success on the Internet for more than 20 years. But as just about everything went online, getting discovered in search results has taken on a new importance. What are the SEO trends to know in 2021?
But first…
In case you missed it, check out our look at the top SEO trends in 2020. Learn about voice search, the no-click challenge and more. All caught up? Read on for three ways to prepare for the future of search.
2021 Search trends for business
Back to basics
The number one rule for 2021 is to focus on the fundamentals. Despite entire industries built around tiny changes to the way search works, simple optimizations are still easy and effective. They may not be new, but these strategies are the starting point for any good SEO effort. For example, make sure that you associate each piece of content with appropriate keywords. Then, double check that those keywords appear in the content’s title, description and text.
While this idea has always been the heart of SEO, few would have imagined it to be a major trend in 2021. However, the Covid-19 pandemic forced businesses to move everything online—and revealed that many were neglecting search basics. All the more reason to set aside the fancy stuff this year and review your content’s keywords. Or to put it another way, don’t let an oversight stop your content from being found in search.
💡 TIP: You can add or update your publications’ title and description on Calaméo in just a few clicks.
UX factor
Although the basics should come first in 2021, that doesn’t mean SEO trends are standing still. One major announcement from Google made it clear that it’s time for businesses to get serious about user experience. Also known as UX, this aspect of digital design includes the interfaces and structures that allow people to interact with websites. Overall, good UX makes it easier to do things like placing an order or contacting support online.
And now, improving your site’s UX can have a big impact on its visibility in search. Just like loading speed and mobile display in past years, UX factors will soon affect search results. According to Google, content quality still matters most. But the pages to beat will be the ones with great content and great experience. The bottom line? Starting in 2021, UX should be part of your business’s SEO strategy.
Analytics overhaul
Last but not least, there’s a new reporting tool in town for anyone following their content’s views. More specifically, businesses are looking at Google Analytics 4: an updated version of the data tool used by millions of sites. GA4 will eventually replace Universal Analytics, which was first released in 2012. First, however, businesses need to consider how and when they will want to make the switch.
In addition to technical changes, Google Analytics 4 offers fresh ways to understand how people use search to visit your site. That may mean adapting your existing methods for evaluating your content’s performance. Before updating everything, take the time to test the new platform. Be sure to note the metrics you want to watch and connect them to the information you already have. For a smooth transition, a little preparation goes a long way!
Quick conclusions
Now that you’re all caught up on the most important SEO trends for 2021, what’s next? Here are a few action items to help you start taking advantage of these trends today.
Invest now
If it’s been a while since you made SEO a priority, put it back on your to-do list in 2021. You may want to invest in a full SEO audit of your business’s content to get a sense of where things stand. Then, commit the time and resources necessary to optimize the basics. Don’t forget content types other than regular pages: videos, images and publications should all be optimized.
Be patient
Even with a solid investment, the visibility of your business’s content may not grow overnight. Building an audience on search requires consistent content and attention to quality. Create a few benchmarks that you’d like to achieve this year and track your progress, but stay focused on your long-term SEO goals.
Look ahead
Many of the upcoming changes to SEO involve complex projects. For instance, UX improvements can take months to research, design and put in place. As a result, it’s a smart idea to begin planning for these changes now. Decide on a timeline for how your business will tackle big SEO transitions, like moving from Universal Analytics to GA4. That way, you’ll be ready for the SEO trends in 2022!
As always, one simple way to boost your business content’s SEO is with smart digital publishing. You’ll find all the details you need to get started in our Ultimate Guide to Digital Publishing. Or see for yourself how easy it is to do even more with your professional content! Create your free account on Calaméo today.
