Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.
To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!
In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:
Should I still promote content with Facebook?
What kind of publications should I share on LinkedIn?
Why should I consider a video strategy on YouTube?
Who can I reach by posting content to Pinterest?
How should Twitter fit into my social strategy?
Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.
Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.
As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.
The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.
In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.
Publish a digital magazine
A great magazine is a classic format for capturing readers’ attention and can be a useful part of your content marketing strategy. Build articles and visuals around your industry or your product to entertain and inspire potential customers. For example, Callaway teamed up with Whalebone magazine to produce a special issue focused on all things golf:
Publishing digitally with Calaméo makes the magazine accessible for golf fans all over the world to browse online.
Include links to your site
Creating connections between your content and your business is a key element of successful content marketing. It couldn’t be simpler with digital publishing—just add links to your website! External links provide readers a seamless transition between enjoying your publication and visiting your business’s site.
💡TIP: Our advanced statistics can help you track which publications drive the most traffic to your site.
Offer a bonus
Everyone loves getting something extra—so why not offer your audience bonus content when they visit your site? Whether it’s a recipe collection or a look at company culture, digital publishing allows your standalone content to shine as an interactive flipbook with professional polish. Plus, in just a few clicks you can embed your publication on your blog or website for your readers to discover.
Share a printable
Printable templates are a favorite for content marketers in every industry. Take relevant information, format it so that your audience can print and use as they like, then publish! The example below shows a printable from Shambhala Publications’ book, Real Life Rules:
Our PREMIUM and PLATINUM plans allow you to enable printing so that your readers can print directly from the viewer.
💡TIP: Pinterest is a perfect place to share your ditigally published printables. Check out our post on Pinterest for digital publishers for tips to get started!
Generate leads
White papers, reports and guides can help establish your business’s knowledge and authority in your field. The Race Director’s Guide to Digital Marketing is a great example from Big Run Media:
This type of publication can also be an effective way to develop a subscriber base or generate leads. Consider asking for your readers’ email address in exchange for downloading your publication and be sure to include a “Contact us” button.
There are plenty of smart strategies for using content marketing with digital publishing to grow your business. No matter how you want to reach your audience, our solution provides the features you need to share your expertise.
An essential asset of digital publishing is the ability to offer your audience exclusive content. While private publications can help you keep internal documents confidential, they can also help you create a stronger relationship with your readers, clients and future customers.
In this article, learn about the benefits of exclusive content and tips for your publishing strategy on Calaméo.
BUILD YOUR BRAND
Certainly, your digital publications are a powerful tool for informing your audience. But don’t underestimate their power to enhance your brand, too. Limiting the availability of your content can concentrate the link with your brand. For instance, you may wish to keep your publications on Calaméo private. But you can still make them easy to browse on your own website with our embed feature for private publications.
In addition to convenient embeds, you can also take advantage of opportunities to enhance your exclusive content with interactive content and custom branding. As a result, your digital publications will be 100% you.
In recent years, focusing on subscriptions has been a strong trend in digital publishing and exclusivity is a key factor. By offering content that only subscribers can access, you can tempt casual readers to sign up, establish contacts and encourage your audience to keep returning.
The flexible Subscribers feature provides a built-in solution for publishing subscribers-only content on Calaméo. First, secure exclusive publications behind a log-in window. Next, assign each subscriber a unique user name and password to use for access. In short, the first step to creating a great subscriber experience is exclusive content.
SUPPORT SALES
Personalization is already the next big thing in digital marketing. Recent studies have shown that when used well, it can help boost sales online. In fact, more than two-thirds of customers expect a personalized experience.
Those numbers are just one reason why you might want to consider tailoring your sales material to individual clients. Take a little time to customize your brochures, presentations and proposals. Then, publish on Calaméo and share with your prospects via private URL.
💡TIP: To generate a new private URL for your publication, open the share window and click on “Renew private URL.”
REWARD LOYALTY
Because everyone loves perks. And your audience is no exception! Investing in some exclusive, privately published bonus content will surprise and delight your most dedicated followers. For example, you might offer an extra magazine issue, sneak peek at upcoming events or flyer with special deals. Publishing on Calaméo ensures that your bonus content looks great in a fun format. Plus, direct downloads let fans enjoy it even offline.
No matter how you choose to publish exclusive content, measuring its performance should be part of your strategy. Calaméo’s advanced statistics contain valuable data to help you analyze the success of your private publications. For more details on where to start, check out our quick guide to digital publishing KPIs.
On Calaméo, you can publish and share up to 50 private publications—absolutely free. Get your free account and start creating exclusive content today.
