[Tutorial] The Guide to Social Strategy for content creators

In MARKETING
1 September 2022
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Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.

To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!

In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:

  • Should I still promote content with Facebook?
  • What kind of publications should I share on LinkedIn?
  • Why should I consider a video strategy on YouTube?
  • Who can I reach by posting content to Pinterest?
  • How should Twitter fit into my social strategy?

Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.

We also invite you to consult our series of “Social media for content creators” articles: Facebook, LinkedIn, YouTube, Pinterest, and Twitter.

Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.

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Content creation: 5 key trends for 2024

In MARKETING
4 January 2024

At the end of 2023, whether on Facebook, Linkedin or Instagram, many brands (and influencers) have noticed a drop in reach and engagement on their social media. A consequence of channels saturated by the amount of content published every minute. So what kind of content should be created in 2024 to keep communicating effectively? Follow the 5 key trends we’ll be presenting in this article to help you overcome the decline in your social media metrics.

1. Dark social

In 2024, it’s important to offer content that can be shared privately. To do this, your content needs to be so well matched to your target audience, that they’ll share it with their acquaintances in a private message.

You can also offer private experiences between your brand and its customers, such as exclusive groups or private discussion channels.

💡Read more on dark social and Calaméo.

2. Video

Video is still king. But by 2024, vertical videos are expected to be longer, lasting several minutes. Note, however, that even longer videos need to be well-paced. Internet users must have no time to get bored.

💡TIP: Use these formats preferably in 2024: stories, vertical videos and live broadcasts.

3. Useful content

Whether to inspire or to inform, content must be of real use to the viewer. Empty or narcissistic content is no longer interesting. You need to offer content with high added value if you want Internet users to be interested in your brand. Don’t talk about yourself, talk about your audience: their needs, their expectations, and offer them content that inspires or educates them.

💡 TIP: To create content that’s useful to your audience, you first need to clearly define your target.

4. Entertaining content

The other type of content you can offer your audience to improve your reach is entertaining content. Choosing the angle of entertainment and humor is an excellent idea in 2024 since “making people laugh” or “entertaining people” means creating an emotional bond with your audience, who will be able to remember this when choosing between you and your competitors.

💡 TIP: Be careful, not all types of humor and entertainment will suit your brand, or your target, it’s up to you to find the one that fits.

5. User-generated content (UGC)

This latest type of trendy content underlines the need for authenticity. With UGC, the consumer speaks directly to the audience. And what better way to convince a consumer than with the opinion of another consumer? Content of this type allows you to play on your audience’s identification with the creator of the UGC.

💡 TIP: There are now many freelancers specializing in UGC creation.

Conclusion

It seems clear that the basis of content trends for 2024 is the same: it’s all about knowing your target audience. With a clear idea of your target, it will be very easy for your brand to create useful, entertaining and shareable content to boost your social networks.

💡Re-read 2023’s key content trends.

MARKETING

[Infographic] The importance of brand identity

In MARKETING
31 March 2022

Brand identity is a very important component of your brand. Learn why with our new infographic on the topic:

This infographic allows us to open up the topics of brand identity, brand image, graphic design, and more here on our blog. See you soon for more articles on these topics!

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