BEST PRACTICES

5 Ways to Use Digital Publishing in Your Content Marketing Strategy

As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.

The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.

In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.

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BEST PRACTICES

Our Top Tips to Improve Your Publications’ Reading Time!

Making a strong connection between your audience and your brand is a key goal for digital publishers everywhere. Reading time can be an especially valuable way to measure audience engagement with your digital publications. The more time people spend reading, the more interested they are in your content—and the more likely they are to keep coming back.

In this blog post, we’ll reveal some tips on how to keep your audience engaged with your content and increase your publications’ reading time!

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OUR PUBLISHERS

Calaméo Spotlight: We Talk Digital User Experience with REEF Magazine

It’s hard to think of Australia without thinking about the beach. But in a country that has more than 20,000 miles of coastline, the beaches of Hamilton Island stand out. This island nestled in the heart of the Great Barrier Reef offers amazing views, snorkelling and kayaking in a one-of-a-kind place—plus a lot more.

Visitors to Hamilton Island can keep up with all of its dining, shopping, news and events thanks to REEF magazine. We recently spoke to Kelsey Grace, Marketing Services Manager at Hamilton Island, about digital publishing, the island’s best eats and keeping things simple.

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BEST PRACTICES

3 Reasons to Schedule Your Publications

Between the first planning stages and the finished product, a lot of hard work goes into making great digital publications. That means it’s essential to anticipate potential roadblocks along the way and ensure everything stays on track.

To help you manage the process as smoothly as possible, we developed a simple but mighty tool: scheduled publishing.

In this article we will explain how scheduling your publication can streamline your workflow.

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