FEATURED

Publishing’s latest craze

Adult colouring books have taken off in a big way, as an unexpected new development in the publishing world, topping best-seller lists around the world.

Zebras

Why? It’s a recognised stress-buster. Just as children quietly while away the hours absorbed by the simple activity, adults are now also finding the therapeutic benefits of colouring-in books.

The resurgence of colouring books started here in France, quickly gaining popularity across Europe and overseas, with sales now soaring in the US. Sales rocketed as news spread of their meditative effects – being marketed as a tension-relieving exercise and a novel way to unwind in our fast-paced, modern society.

   squirrel

 

A particularly popular form of colouring is the mandala. The term derives from Sanskrit, and means ‘circle’. Mandalas represent creation and life; a symbol of the totality of the universe. It is probably the most contemplative form of the new colouring craze, requiring deep concentration and allowing for inner reflection.

Mandala

For the artistically challenged among us, these books also provide an easy way to exercise your creative side – therefore being an attractive activity accessible to all.

Take a look at our selection of colouring books on Calaméo:

NEW

Long time, no see!

Hello, Bonjour, Hola, Ciao, Hallo, Olà! It’s been a while… but we are back, with a brand new shiny blog! We hope you like it.

We want to keep you up to date with what’s going on at Calaméo, give you tips for enhancing your publications and growing your online readership, and share some of the most inspiring and creative content published by Calaméo users.

Our posts are therefore organised into four categories for you to browse our blog by (you will find these under MENU at the top right of the page):

category_newcategory_featured2 category_ourPublishers2category_bestPractices

 

Have a look around, and stay tuned for exciting content coming soon…

 

OUR PUBLISHERS

What does French publishing house, Glénat, think of our new viewer?

As you already know, our new Beta viewer was released last June!

Amongst our privileged Beta users, we’d like to introduce you to Damien Bonis, Technical Manager at Glénat. This French publishing house has been relying on Calaméo for more than two years to promote their latest publications online. Here is what they have to say about their experience with our solution:

“We’ve been using Calaméo since November 2010 with a BASIC account – and decided to upgrade to PLATINUM in July 2011. We first found out about Calaméo when looking for ways to share our latest extracts with journalists. We had a look at different flipbook solutions available at the time and chose Calaméo… I think it was a post on your blog that got me convinced!

“Since then, we’ve been sending newsletters to critics with private URLs. This way they can check out our coming releases directly online.

“We also feature a few public extracts on our platform for our readers and we even share private publications protected by a login and password with our legal department.

“We really love the new printing feature in the Beta viewer. Our readers can now print the whole-document instead of just the page they are currently reading! We also appreciate the Google Analytics integration and the new basic skin with its semi-transparent menu.

“But, frankly, we already found the previous viewer pretty awesome…”

We thank all our Beta testers for their most insightful feedback.

OUR PUBLISHERS

Dominic Turnbull Tells Us How He Uses Calaméo To Create Unique Publications

Today, we’ve decided to introduce you to Dominic Turnbull. He’s been using our tool for over a year now and has created very interesting publications destined to his professional contacts.

Dominic smartly uses our platform to promote and share the activities of the index provider EPRA. But let him present his view of Calaméo with his own words:

“Having tried various viewer tools and found that either their support team was unresponsive, or their claims about there being no branding untrue, Calaméo has met our needs very well. One year in, and we’ve not yet explored all the possibilities. Ironically, I came across the tool on a competitor’s forum as everyone generally grumbled and suggested alternative effective viewing options out there.

“We need to add rich content to our magazine/publications… but also it’s useful to have an alternative method of downloading PDF files if for any reason our server/network crashes. Of course this means some duplication in that you need to upload the file twice – but anyway we tend to generate a viewer version and a print/PDF version. The flash is especially good (small flash files only of course) as they need far less buffering and don’t come parceled up with video browser branding. This is early days, and there are various function which would be extremely useful for an index provider such as EPRA.”

When we asked him what his favorite feature is, Dominic answers that “having the ability to add ‘rich’ content to a fixed .pdf is great – of course it needs to be done tactfully rather than just dumping in clips, etc. They can be distracting for the reader and sound isn’t always appreciated. But generally, my view is that a small flash can bring a page to life and hugely adds to the experience. Most people may prefer paper print, but this is a great way of adding value to the online versions. In the end it all comes down to content for us.”

His Flash animations are a great addition to their publications, as they represent a very creative way to illustrate articles. Check out his EPRA issues to get a better view on this unique feature.

EPRA

FEATUREDOUR PUBLISHERS

How 241 Media Uses Calaméo to Promote Their Magazines

David Faulds, Managing Director at 241 Media Limited, and his team have now been using our platform for over a year to promote their clients’ work. They publish many amazing magazines, including one about soccer and another famous one about clubbing. Both display video and sound to illustrate their colourful articles.

tillate_skin

Thanks to David’s Platinum account, he enhances his publications with YouTube videos inserted directly into his publications.

“We have been publishing magazines for 20 years and have been exploring other platforms before reaching the conclusion the Calaméo works best for our needs.”

David actually discovered our service 18 months ago on Facebook. “One of the other magazines posted a mini Calaméo link and that stood out. Calaméo gives the publisher strong marketing assets so you can increase the size of your audience. So far we have achieved over 5.2 million views on Calaméo.

We integrate the magazines into our sites so that the core audience can read the publication easily enough. Key sites for this are Tilllate, the leading clubbing website in Europe and also Celticquicknews, which is a football site for Glasgow Celtic. We have also created property, solar energy, fashion, jewellery retail and educational magazines using Calaméo in the past year or so with many more in the pipeline.

“We also use Calaméo – set to private – to build magazines so that our team, who are based around the UK and internationally, can check in on the progress and get an idea of how the project is developing.

“As stated earlier Calaméo is excellent for promotion via Facebook, although changes on the social media site have restricted the benefits somewhat recently!

“We also take full advantage of the option to personalise the magazine using background images, links and videos and this really adds to the reader’s enjoyment of our magazines.”

You can have a look at his publications… Lots of good ideas to pick up on how to personalize each issue, including its background and its multimedia additions!

stacks

OUR PUBLISHERS

Interview with Antoinette Rouverand, Head of Marketing at Hachette Jeunesse

When Calaméo was created three years ago, Hachette Jeunesse was one of the first publishing houses to fully understand what we had to offer.

Antoinette Rouverand, Head of the Marketing Department, was by then already looking for a way to present extracts from books yet to be published. The idea was to give access to a couple of chapters through their Lecture-Academy website: “Unfortunately at that time, all we found were expensive players (around €10,000) that were way out of our budget… So when we finally heard about Calaméo, we created an account right away.” From then on, her marketing team has been using it frequently: “It is a very ergonomic tool and it’s free!”

For Antoinette Rouverand, there is an obvious benefit in allowing customers to have a look at what they’re about to purchase. “There was a real demand from our readers, especially from fans of our Black Moon collection. These books always end up with a cliff hanger, and you just can’t wait for the sequel. So we always score very high with these… For instance, when we put the first ‘Breaking Dawn chapter online, it was read more than 150,000 times! It’s a great teasing.”

This partnership with Calaméo is also a unique opportunity to promote unknown series. When Black Moon had to advertise ‘Beautiful Creatures‘ last year, Antoinette Rouverand focused on their Lecture-Academy website. “We worked hard on designing a great cover and directed most of our communication towards our existing fan base. It was much cheaper than usual advertising and much more efficient. We had such a vivid feedback from our readers that we decided to reprint the book before it was even released! We don’t do that often but we guessed from the number of viewings that it would be a phenomenon – and it was. We couldn’t have achieved more through classic media.” Hachette sold more than 40,000 ‘Beautiful Creatures’ books the month it was released – and the number quickly grew up to 100,000. Of course, once the series was known among teenage readers, it was really easy to promote the sequel and generate new sales.

hachette

Joining Calaméo is definitely something Antoinette Rouverand recommends to other publishing houses – and even sometimes to competitors! “Actually, I don’t understand why they’re still waiting to use it!”

BEST PRACTICES

The new Library widget is here!

Many of you have asked for an easy and attractive way to display publications on your website or blog. Today, we are proud to announce the launch of the new Calaméo library widget!

You can create a Calaméo library widget from public publications belonging to any Calaméo user. Library widgets can also be generated from a Folder and from Favorites lists.

Whenever a publication is added, the Library widget will update itself with the new publication on your website.

To create your very own library, simply click on Embed on the member’s account page or in a specific Folder.

Widget embed

You can then customise the design properties and copy and paste the embed code provided.

Widget options

You can create your own personalised Calaméo library widget with a few clicks:

calameotheque

For more information about our library widget and for details on how to create one containing your own publications, we have a dedicated page of our Help Center to help you.

We look forward to seeing you embed our new widget on your website or blog. Feel free to tweet us about it @calameo so we can check it out. As always, you can send your feedback on our support community.