The Internet changed the way people book and purchase holidays—and so travel companies have adjusted, too. Digital travel brochures accommodate new habits by allowing customers to browse destinations and vacation options online.
Online brochures also offer a great-looking flipbook alternative to a PDF, and an interactive reading experience. Here is a selection of some of our favorites published with Calaméo…
So what are the other advantages of digital travel brochures? Allow us to explain further…
Maximum convenience
A online version is instantly accessible to your readers at anytime, anywhere, on any device. Bonus: it also can’t be lost or left behind somewhere!
Zero printing and distribution costs
And all while saving trees. With unlimited pages per Calaméo publication and no printing costs to worry about, your brochures can be as long as you like with as many high quality, expensive-to-print images as you like. For users who don’t enjoy reading on a screen, you can even activate the Download and Print icons on the reader. Your brochures can be embedded in your website, distributed by email, or posted on social media pages.
For example, here is how Ponant make their brochures consultable via their website:
Captivating, interactive and engaging
Your customers can zoom in on high definition photographs.
You can add links to navigate within the brochure and to other webpages for more information.
Take your reader to their dream destination by adding videos which capture places at their best and immerse your reader:
Destination and content data
Thanks to advanced statistics, you can track key audience information. Find out which pages have the most engagement and which links receive the most clicks. Then you’ll have a strong idea which destinations are of most interest, or what elements constitute a successful page of a brochure.
Always up-to-date
You can upload an updated version of an online brochure at any time, without changing the URL where it is hosted. Plus, Calaméo can save any existing links you’ve created and includes them automatically in the new version of the document.
To sum it up, digital travel brochures on Calaméo offer convenience, accessibility and engaging features for both you and your customers. If you have brochures to distribute, join Calaméo for free and start publishing today!
If you have important content to share online, then you need a digital publishing strategy. This can be a part of larger business plan or as simple as a set of guidelines. Not sure where to get started? Our simple checklist will help you develop your digital publishing strategy, no matter what you want to achieve.
Define your goals
First,
think about the objectives you have for your content. Don’t rush this step—it’s the most essential information you’ll need to establish your
strategy. Because the rest will follow from here, take some time to define your
digital publishing goals.
These might
include:
Improving your site’s SEO
Building your business’s brand
Communicating with colleagues
Generating leads
Sharing sales material with prospects
Above all, make sure to prioritize. It’s normal to have multiple goals, but challenging to accomplish them all at once. Be honest with yourself about your top objectives and remember that different types of content can have different purposes.
Choose your channels
Now that you have a clear idea of your goals, you can select the channels that you will use to publish your digital content. Maintaining an active presence on as many channels as possible is a good idea. However, keep your priorities in mind and focus on the channels that match your most important goals.
SOCIAL MEDIA
Social media channels can be a great fit for sharing content that builds your business’s brand. Research which kinds of content perform best on the platforms that interest you. For example, Twitter is often associated with content related to news, while compelling visuals are a must for Instagram.
BLOG
A blog is a key channel for content aimed at improving your site’s SEO and generating leads. What’s more, blogs are now easy to set up and manage. If you’re starting from scratch, figure out the blogging platform that best meets your needs. If you already have a blog, do a quick audit to see the content that is succeeding and where there’s room for improvement.
LONG-FORM CONTENT
Some types of more complex content may not make sense to publish as a simple blog article. This is especially true for sales material, like a prospectus or brochure, and internal communications material, like an employee handbook. Because this content tends to be longer and have more striking graphics, it should be available to share from an intranet or digital publishing platform.
Create a production schedule
Once you have decided on the channels that work best for your goals, it’s time to create a production schedule for your digital content. Make a list of the subjects that you will cover and plan the frequency and format of your publishing. In other words, decide how often you want to publish to each of your channels and what kinds of content you will create.
Most importantly, be realistic about how much you will be able to publish on the channels that you will use. Don’t forget that some content is faster to produce than others. For example, a blog post won’t take as much time to write as a white paper. But when in doubt, pick quality over quantity. Publishing less is a smart strategy if your content is interesting, well-written and attractive.
Determine promotion needs
Even amazing content can benefit from an extra push to connect with your online audience. Although you’ve already chosen the right channels for your goals, other channels still offer great opportunities for promoting your content. You could post a link to your most recent blog article on your social media channels and reach new followers. Or you could embed long-form content on your blog for readers to discover. In addition, email newsletters and paid advertisements are two popular options to consider.
For each type of content on your production schedule, select at least one way that you will use to distribute it.
Decide measurement metrics
Analyzing the impact of your content is a critical step to develop your digital publishing strategy. Before you start hitting that Post button, look at the goals you defined at beginning of this checklist. To know whether you achieve them, you’ll need to establish which data points will be most relevant.
For instance, you may want to measure how many times your content has been downloaded. This may tell you whether it is appealing to readers and allowing you to communicate successfully with colleagues, prospects or leads. With other metrics, such as the number of pages viewed or the conversion rate, you can begin to evaluate the effectiveness of your approach.
Gather data regularly and note the patterns that emerge. As you continue to develop your digital publishing strategy, use these insights to adapt your content and keep moving toward your goals.
Ready to develop your approach to online content? We’ve outlined all the essential steps in one handy digital publishing strategy checklist. Download your copy now and start making the most out of your content.
Publishing your digital materials in different languages can be a rewarding strategy—and sometimes a headache to get right. From translating an entire website to translating social media posts, details matter when managing multilingual content. Since we work in seven languages here at Calaméo, today we’re sharing our best tips for managing multilanguage digital publications.
Set a realistic schedule
First things first: it’s easier to start small with multilingual content than it is to translate every single word you publish. Before beginning to plan, you should know which new language(s) you’ll be using and the audience that you’ll be targeting. For example, imagine your product catalogs are not yet available in the language of a fast-growing market. Providing a translated catalog for users to browse may benefit your online sales.
Once you know which content needs translation, you can update your production schedule. Remember that creating multilingual content requires time and resources! You’ll need to budget time to translate your content, as well as format and publish each version. If you work with outside translation services, request an estimate of time and cost to help stay on track.
Keep content organized
Next, choose the best tools to share your multilingual content. If you’re translating pages of your website, research how your CMS handles different language options. For more substantial content like tutorials, white papers and brochures, our platform makes creating beautiful multilanguage digital publications simple. You can upload PDFs, Powerpoints and more to your account in just seconds.
💡 TIP: Have lots of different languages to get online? Our advanced conversion technology accepts batch uploads of up to 10 files at a time.
Then, think about how you’d like to present your multilingual publications. Group them either by the type of content, like magazines and e-books, or by language. Thanks to the Folders feature on Calaméo, you can easily organize multilanguage digital publications according to your needs. Share a Folder directly with your audience, or embed a convenient Library Widget in your website for viewers to explore.
Update search basics
So your content is translated, formatted, uploaded and organized online—whew! But if you haven’t thought about search, don’t start celebrating just yet. Taking a few minutes to improve the SEO of your multilanguage digital publications gives them greater visibility in the future and can help you meet your goals.
Fortunately, publishing your multilingual content with Calaméo means that you’re already a step ahead. That’s because in any language, all non-private publications are automatically indexed for search engines. By entering a title and description, you can associate your publication with relevant keywords in its language and make it easier for your target audience to find via search.
Consider the context
To publish successful multilingual content, you need to do more than copy and paste. In addition to careful strategy and organization, attention to detail within the overall context creates a seamless reading experience for your audience. A wonderfully produced prospectus in Spanish works best when presented in a Spanish-language publication viewer. Not only is this consistency a must for good UX, it’s also a snap to achieve with the right digital publishing solution.
Our viewer is fully translated and ready for you to use in any of the Calaméo platform’s seven available languages: English, French, Spanish, Italian, Portugese, German and Russian. When you share a link to one of your multilanguage digital publications, the viewer will automatically adapt to the reader’s browser. However, you can add a simple URL parameter to guarantee a specific viewer language:
Although we’re proud of our multilingual platform, we know that our users publish in dozens of different languages every day. As a result, we work hard to offer options like RTL reading mode that make managing multilanguage digital publications smoother. But if there’s something missing to make your translated content really shine, you can add it to our viewer by creating a custom theme.
For example, custom themes allow you to control the tooltip text that labels different buttons in the viewer. That means you can translate the publication viewer into the language of your choice with only a few lines of code, as the tutorial below shows:
Plus, our Elements feature has everything you need to whip up themes in multiple languages built right in to your Calaméo account.
Managing multilanguage digital publications often requires a bigger investment of time and energy than publishing content in just one language. With these tips, you should be ready to tackle translations and enjoy the benefits of a more direct relationship with your audience. Bon courage !
Do you have a great hack for handling multilanguage digital publications? Share it with us on Twitter @calameo!