4 easy steps to boost your click-through rate!

In MARKETING
22 November 2018
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The ability to include external links is a key feature of digital publishing. For many publishers, increasing the number of readers who click on their links is an important goal. The click-through rate (CTR) of a link will tell you which percentage of total viewers clicked on it. So what are some quick steps you can take to boost CTR in your digital publications?

Start Linking

The first step to boosting your CTR couldn’t be simpler: add external links to your publications! You can insert links with our easy-to-use Editor once your document has been uploaded to Calaméo. If you prefer to include links in your original document, be sure that you format them correctly and they will be automatically converted in your publication.

Consider Mobile

Did you know that over 50% of Internet users worldwide browse on their mobile devices? It’s true—and means you should always check how your links look on mobile. Thanks to our HTML5 viewer, your publications on Calaméo always display perfectly on any device. For example, this page from Longo’s Magazine with video and external links looks beautiful on a smartphone:

To ensure best results, we recommend opening your publication on your phone and test clicking. You may want to adjust the size of your links or experiment with custom link colors and behaviors to optimize them for mobile.

Include a CTA

Now that your readers can see all of your links as they page through your publication, it’s time to tell them why they should click. In other words, you can help improve your CTR with a “Call to Action” (CTA)! A good CTA will briefly give your audience an idea of what they’ll be doing once they click your link. To add a CTA to an external link on Calaméo, first open your publication in the Calaméo Editor. Next, select the link icon and type the CTA in the “Label” field.

The example above shows a strong CTA for a link to more information about an event or activity. Readers will know that by following the link, they can register for the event that interests them.

Analyze What Works

Understanding which of your external links have the highest click-through rate can offer valuable lessons. Is there a particular CTA that performs better than the rest? Perhaps links placed on a specific page or even on a certain spot receive more clicks than others. With advanced PLATINUM statistics, you enjoy access to a detailed breakdown of link clicks for each of your publications.

See the number of clicks on every link, including audio and video elements. Plus, the CTR is calculated for you automatically.

Equipped with these quick tips, you should in great shape to optimize your external links and boost CTR for your publications on Calaméo. Want to go even further to drive traffic to your website? Check out our post on 5 Ways to Increase Your Website Traffic with Calaméo!

If you have questions about your Calaméo statistics, it’s no problem. Visit our Help Center for more information or write to us at contact@calameo.com anytime.

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Use quality photos and videos

Photos and videos are essential for selling a property. You need to ensure that photos and videos are of professional quality. This means using a quality camera and having a good command of angles and lighting. It’s also important to highlight the key features of the property for sale. Videos are an excellent way of showing potential customers all the details.

Create educational content

In addition to promoting properties, real estate agents can create educational content to establish their expertise. This can include blog posts on local real estate market trends, property buying guides or tips for sellers. Potential customers will appreciate educational content and be more inclined to trust you to guide them through the buying or selling process.

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Calaméo is an excellent tool for real estate agents looking to create digital content. You can publish digital brochures to showcase properties, for example. These brochures can include photos and videos, as well as detailed property descriptions. What’s more, our EDITOR tool lets you add links and redirect your customers directly to your website. We also recommend using Calaméo to share white papers and educational articles about the real estate industry.

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Design: 5 tips to create beautiful layouts

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The layout is a crucial element of design. It allows you to present content in a clear and attractive way to the eyes of the readers. However, achieving a successful layout can be a real challenge. Designers have to consider different aspects, such as typography, colors, grids, negative space and consistency. In this article, we’ll share five tips that will help you create aesthetically pleasing and effective layouts.

Color contrast

The choice of colors is crucial to the layout. It is important to use colors that work well together to avoid a busy or confusing look. Color contrasts are also an effective way to draw the reader’s attention to key elements. For example, a bright color can be used to highlight a headline or call-to-action button. On the other hand, a light background with dark text can be used to make it easier to read.

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The use of the grids

Grids are an essential tool for page layout. They allow you to divide the available space into equal sections and arrange the elements in a consistent manner. Grids can also help maintain balance and symmetry in the layout. There are many different grids, each with its own advantages and disadvantages. It’s important to experiment with different grids to find the one that works best for your content.

The importance of negative space

Negative space is the empty space between layout elements. It is also an important part of creating a successful layout. Negative space helps to reduce confusion and highlight key elements. It also helps to give the layout a clean, professional look. It’s important not to be afraid to use negative space and feel like you have to fill every square inch of the page.

Typography

Typography is a key element of layout. It can help set the tone and personality of your content. It’s important to choose a font that is easy to read and works well with the rest of the layout. It is also important to vary the size, style and color of the font to give the layout a dynamic look. Finally, it’s important not to be afraid to leave space between lines and paragraphs to improve readability.

The importance of consistency

Finally, consistency is a crucial element to the layout. It is important to use the same colors, fonts, and grids throughout the layout to give a professional and consistent look. Consistency can also help reinforce your company’s brand or visual identity.

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Layout is a vital part of design and can be a real challenge. By using these five tips, you can create effective, aesthetically pleasing and professional layouts. Color contrasts, grids, negative space, typography and consistency are important elements to consider when creating a layout. Designers need to experiment with different elements to find the layout that best suits their content.