4 easy steps to boost your click-through rate!

In MARKETING
22 November 2018
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The ability to include external links is a key feature of digital publishing. For many publishers, increasing the number of readers who click on their links is an important goal. The click-through rate (CTR) of a link will tell you which percentage of total viewers clicked on it. So what are some quick steps you can take to boost CTR in your digital publications?

Start Linking

The first step to boosting your CTR couldn’t be simpler: add external links to your publications! You can insert links with our easy-to-use Editor once your document has been uploaded to Calaméo. If you prefer to include links in your original document, be sure that you format them correctly and they will be automatically converted in your publication.

Consider Mobile

Did you know that over 50% of Internet users worldwide browse on their mobile devices? It’s true—and means you should always check how your links look on mobile. Thanks to our HTML5 viewer, your publications on Calaméo always display perfectly on any device. For example, this page from Longo’s Magazine with video and external links looks beautiful on a smartphone:

To ensure best results, we recommend opening your publication on your phone and test clicking. You may want to adjust the size of your links or experiment with custom link colors and behaviors to optimize them for mobile.

Include a CTA

Now that your readers can see all of your links as they page through your publication, it’s time to tell them why they should click. In other words, you can help improve your CTR with a “Call to Action” (CTA)! A good CTA will briefly give your audience an idea of what they’ll be doing once they click your link. To add a CTA to an external link on Calaméo, first open your publication in the Calaméo Editor. Next, select the link icon and type the CTA in the “Label” field.

The example above shows a strong CTA for a link to more information about an event or activity. Readers will know that by following the link, they can register for the event that interests them.

Analyze What Works

Understanding which of your external links have the highest click-through rate can offer valuable lessons. Is there a particular CTA that performs better than the rest? Perhaps links placed on a specific page or even on a certain spot receive more clicks than others. With advanced PLATINUM statistics, you enjoy access to a detailed breakdown of link clicks for each of your publications.

See the number of clicks on every link, including audio and video elements. Plus, the CTR is calculated for you automatically.

Equipped with these quick tips, you should in great shape to optimize your external links and boost CTR for your publications on Calaméo. Want to go even further to drive traffic to your website? Check out our post on 5 Ways to Increase Your Website Traffic with Calaméo!

If you have questions about your Calaméo statistics, it’s no problem. Visit our Help Center for more information or write to us at contact@calameo.com anytime.

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MARKETING

All About Logos

In MARKETING
11 April 2019

From city skylines to our own mobile phone screens, logos are a major presence in modern life and a key part of any business’s brand. But did you know just how old logos are? Their history goes back to the Middle Ages, when British pubs were required by law to identify themselves with an illustrated sign.

After the invention of the printing press in 1439, logos quickly made the jump onto the page and appeared in printers’ marks, classifieds, products and ads. Although many classic logos like the vintage Coca-Cola script are still used today, digital technology allows logos to do more than ever.

In this article, we’ll reveal three easy ways to put your business’s logo to work on your digital publications.

ONLINE REACH

The most important place that your logo should go is in your digital publication! Since Calaméo’s fun, immersive flipbook format allows readers to focus on your content, including your logo on the page creates stronger impact for your brand.

Be sure that your logo figures prominently on your publication’s cover, like in this example from AvidGolfer magazine. You’ll want it to be visible when sharing your publication on social media to enjoy maximum reach in your audience’s feeds. Plus, you can get even more exposure if your publication is selected for the #CalameoCoversClub!

IMPROVED VISIBILITY

Next up is your publisher account page on Calaméo. You can effortlessly add your logo as a profile picture by uploading a .PNG or .JPG file up to 5 MB. (Have an animated version of your logo? You can even use a GIF here for a little extra pizzazz.)

Displaying your business’s logo on your Calaméo profile gives it a professional look, but filling in details of your account page also comes with SEO benefits. In just a few minutes, you can polish up the account name, description, logo and website and make it even easier for readers to find your publications.

DIGITAL SIGNPOST

Last but not least, add your logo to our viewer so that it becomes part of the reading experience. With our PREMIUM and PLATINUM plans, you can include a logo and link to your website. Not only is doing so great UX, it also supports your lead generation strategies and helps drive traffic to your site.

Users can always move smoothly from reading your publication to checking out your site, without having to enter your URL or hit the back button in their browser. All thanks to your logo!

💡 TIP: To remove our logo from the viewer, upgrade to PLATINUM today and start publishing in White label.

With these three quick and easy ideas, you should be all set to start using your logo in digital publishing to boost your brand.

To take the next step, consider creating a custom Skin for your publications. You’ll be able to match every detail of the Calaméo viewer to your business’s visual identity, get creative with your logo and more.

Head on over to our new CALAMEO Magazine to see how dynamic a custom Skin can be!

For more information on all things Calaméo, browse our Help Center. You’ll find the complete documentation on customizing the viewer Skins on our Developers page. Don’t hesitate to get in touch if you have questions! Our Support team is standing by at contact@calameo.com to help as quickly as possible.

MARKETING

How to promote content with Pinterest

In MARKETING
28 May 2020

The Content Creator’s Guide to Social Media

Thanks to social media, delivering content to thousands of people at once is as easy as hitting the “Post” button. But it isn’t always easy to achieve the results you have in mind. That’s why we’re bringing you a new series all about making these channels work for your digital publishing needs. Next up: how to promote content with Pinterest.

Why use Pinterest to promote content?

If Pinterest has been flying under your radar until now, it’s time to consider signing up. The last time we talked about Pinterest marketing on the blog in 2018, there were 200 million users. By the middle of 2020, that number grew to more than 442 million users around the world—an impressive 121% increase in just over two years.

For those who haven’t yet tried to promote content with Pinterest, its role as an inspiration hub for users offers several advantages. According to Pinterest’s research, over 90% of its users turn to Pinterest for inspiration. But they don’t just daydream. More than 80% use Pinterest to make shopping decisions and more than 70% discover new products and brands there. Plus, users love Pinterest: it ranked first in a 2019 survey of customer satisfaction with social networks.

However, Pinterest is not exactly a social network. Despite serving as source of inspiration like Instagram, Pinterest acts more as a search engine than a photo feed. Users, or Pinners, search for ideas among the billions of posts, or pins, that have been saved to the platform. Then, they curate their favorites on personal boards. To reach these Pinners, you’ll want to read through our tips and promote content with Pinterest.

Pinning for publishers

Although Pinterest is easy to use, you may need a little time to get used to its vocabulary and set up your profile. If you are creating a Pinterest account for a business, first claim your company’s website. Because pins can be created from content found almost anywhere across the internet as well as uploaded individually, claiming your website will help you identify pins already saved from your site.

Once you’ve registered your business profile and filled it out, you can get started pinning. Basic uploaded pins can contain a title, description, image and external link. And to promote content with Pinterest effectively, keeping search in mind is essential.

Similarly to classic SEO, you should focus on choosing keywords related to your content and include them in the titles and descriptions of your pins. An eye-catching visual is also a must to stand out in Pinterest search results. Imagine what kind of searches Pinners are making that could lead them to your content, then tailor your pins to help them find it.

In addition to creating individual pins, you can create groups of pins called boards to display on your business profile. Boards make your Pinterest profile more attractive and easier to browse by packaging pins into different collections. Try resaving pins posted by other users to supplement your own content and consider adding video, article or product pins to enrich your boards.

Digital publishers can promote content with Pinterest in lots of ways. For example, build out a new board around each new release with pins related to your publication’s content. Use boards to house your publication archives or link shoppable boards to your ecommerce strategy.

Audience participation

After setting up your business profile and pinning your content, you’ll be able to take advantage of Pinterest’s account statistics. While your Analytics has lots of interesting information, the first thing you should check is your top pins. Seeing which of your pinned content has the most engagements, link clicks and saves can give you a good idea of what works best on Pinterest.

Next, continue to refine how you promote content with Pinterest going forward. You can use insights about your most successful pins as a model for fresh posts, but don’t be afraid to experiment as well! For best results, add new pins regularly to your existing boards. Unlike most other social networks, Pinterest content tends to be evergreen. That means pins don’t disappear from user feeds like tweets and updates. Instead, they can turn up in search results and on Pinners’ boards for months or even years.

As a result, you should always keep an eye on your older pins. Make sure that none of them redirect to broken links, since Pinterest can be a key source of traffic to your website. You can also repost content with updated images, titles or description text if you want to give certain publications a boost. No matter what kind of digital publications you have to promote, Pinterest can be a powerful platform to help new users discover them.  

Ready to start?

Now that you’ve got all the details about how to promote content with Pinterest, it’s time to turn your online documents into great digital publications. Sign up for your free Calaméo account today and explore what digital publishing can do for you!