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Welcome to the world of digital publishing, where every innovation can significantly change the way your content is experienced, taking it to new heights. Today, we’re delighted to share with you our case study on enriching digital magazines to offer unique reading experiences that generate engagement and qualified leads.

Transform your magazine hosted on Calaméo, making it not only captivating but also conversion-friendly. Discover how our study explores the rich and powerful features offered by Calaméo, opening the door to extraordinary editorial experiences.

Transform your magazine: from engagement to conversion

Calaméo is much more than just a hosting platform. Our case study explores in detail how our rich and powerful features can transform your magazine, making it not only captivating, but also a powerful conversion engine. Let’s dive into the details of this transformation and discover how your content can become a magnet for qualified leads.

Generate qualified leads

Imagine a magazine that transcends simple static pages, transforming your content into an incomparable interactive experience. Our case study dives deep into the heart of this transformation, exploring in detail how lead generation integrations such as Calendly, Google Forms, HubSpot Forms, MailChimp, Jotform or Typeform radically reshape your digital magazine.

These tools are not simply add-ons, but catalysts that propel your content to new heights. By using these features, your magazine becomes much more than a simple read; it becomes an immersive experience where your readers can actively participate, interact and engage.

Every interaction becomes an open door to the generation of qualified leads. With these integrations, Calaméo offers a seamless bridge between content discovery and conversion. Imagine a reader who not only consumes your content but, thanks to Calendly invitations, HubSpot surveys, or intelligent forms from Jotform and Typeform, becomes a potentially qualified lead.

This new dimension of your magazine captures the attention of your audience in a significant way. Readers become active participants in your editorial story. Lead generation integrations thus become valuable allies in the creation of an exceptional user experience, and in the art of converting engagement into tangible business opportunities.

Make your content more interactive

In digital publishing, interactivity is the key to captivating and retaining your audience. Calaméo goes beyond simple publishing to help you push back the boundaries of user experience, transforming your digital magazines into truly interactive works of art.

Push the boundaries of user experience by including interactive media in your magazine – just a few examples:

• Imagine your readers in the midst of an immersive experience, with captivating YouTube videos integrated directly into the pages of your magazine. Our case study details how this feature is more than just an add-on; it’s a powerful way to energize your content, attract attention and prolong engagement. In this way, videos become interactive narrative elements, enriching your magazine to offer an unforgettable reading experience.

• The magic of audio can also be integrated into your magazine. Discover in our case study how to use Embedly to embed your podcast directly into your pages. This integration transforms reading into a complete multimedia experience, offering a captivating alternative for listeners and adding an immersive dimension to your content. Users can now read and listen without interruption, creating a harmonious and rich content consumption experience.

• Adding interactive maps to your magazine is another innovative way to create a memorable user experience. Explore how Leaflet integration can transform your publications into interactive guides. Whether you want to share specific locations, itineraries, or relevant geographical information, this feature offers total immersion, transforming every reader into a digital explorer.

• Adding Shopify integration to your digital magazine opens the door to a new e-commerce dimension. Discover how, through our case study, this functionality can be used to add purchase links and “Buy Now” buttons. Your content thus becomes an interactive shop window, enabling your readers to explore, buy and engage in a totally new way.

And these are just a few examples! Explore the endless possibilities offered by these features in our case study. Turn every page into an adventure, engage your audience with captivating media, and let your digital magazine become the future of editorial experience. Personalization, interactivity and immersion become the pillars of your success, and Calaméo is there to guide you every step of the way.

Bring your magazines to life with personalization backed by reliable data

Calaméo gives you the option of connecting your magazine to leading analytics tools such as Google Analytics 4 and Matomo. These integrations open the doors to an in-depth understanding of your readership, enabling you to personalize your magazines with exceptional precision.

By linking your Google Analytics 4 or Matomo account, you unlock a wealth of information about your audience’s behavior. Get detailed audience analytics that go far beyond the simple number of views. Discover the time spent on each page, the most consulted sections, and even the specific interactions of your readers. This immersion in real-world data offers a granular view of how your content is consumed, enabling fine-grained analysis of your readership’s engagement. This information becomes a valuable compass, guiding you towards more informed editorial choices aligned with your audience’s interests.

Use this data to create highly personalized publications, precisely tailored to the needs of your audience. Detect the most relevant topics, adjust publication frequency according to activity peaks, and personalize calls to action to maximize engagement.

Take action now

Our case study guides you beyond Calaméo’s native functionality, exploring integrations such as Leaflet, Shopify, Jotform and Typeform. Expand your horizons by using this palette of tools for maximum personalization of your magazine. The time to act is now! See our case study for a step-by-step guide to optimizing your Calaméo-hosted magazine. Don’t miss the opportunity to transform your content, engage your audience and increase your conversions.

🔎 Click here to access our case study now!

2023 has been a great year for Calaméo. Not only have we offered you improved account security and the ability to export your statistics in CSV format, thanks to new features introduced this year, but it’s also time to announce the arrival of a major new feature that will change the way you use Calaméo: integrations.

Easy-to-use integrations

Link your favorite applications to your Calaméo account to unlock brand-new features: with integrations, you’ll be able to add many new elements to your Calaméo publications, in the same way you used to add links, to make your content more interactive.

However, the difference with our EDITOR‘s initial options, such as links, is that the integration elements come directly from the applications you’ve linked to your Calaméo account, such as Calendly, Shopify (coming soon) or Embed.ly for example. And all in just a few clicks!

💡 Find our Help Center articles right here.

Integrations: endless new possibilities

The reason we’re so excited to bring you this new feature is that we know it will enable you to use Calaméo in many new ways, and that it will not only enhance your experience, but that of your readers too.

Generate qualified leads with your Calaméo publications

Integrations are a powerful marketing tool that will enable you to achieve your objectives with ease (lead capture in particular).

Thanks to integrations with applications such as Hubspot, Calendly, Mailchimp, Typeform, Jotform, Shopify (coming soon) and Google Forms, you can :

• capture qualified leads directly from your publication using Mailchimp, Jotform or Google Forms forms
• use a trigger to display a mandatory Hubspot or Typeform form when your publication is downloaded to collect information from your readers, with the aim of capturing leads,
• display a Calendly appointment calendar to make it easier to book appointments,
• integrate products from your Shopify store directly into your publication (coming soon),
• and much more!

💡 Learn more about each of the integrations right here.

On the other hand, integrations give you the option of using triggers.

Triggers automatically activate a specific action at a chosen moment. They are added, like a layer, above your publication. On Calaméo, you can choose between three key moments to trigger an action:

• when the publication is opened,
• downloading,
• or when the publication is printed.

These moments are crucial for capturing your audience’s attention and maximizing the impact of your content.

What’s more, you can choose how this trigger element is displayed on screen:

• once only,
• until the reader completes the action,
• or always displayed.

Note that in addition to lead capture triggers, you could, for example, embed a YouTube video as a trigger, with the aim of promoting your products or services, educating or engaging your audience.

💡 Read all about triggers right here.

Analyze your audience

Thanks to the new integrations, it will be easier than ever to link your Calaméo and Google Analytics or Matomo accounts, so you can track the performance of your Calaméo publications directly where all your other statistics are already. All the more reason to simplify your reporting!

🔎 Please note: If you have linked your Google Analytics 4 account to your Calaméo account before the integrations, good news, you won’t have to do a thing. Your accounts will be linked automatically via the integration, and there will be no loss of statistics!

Add even more interactive elements

Thanks to the wide range of integrations we offer (and will be offering in the future), you’ll be able to insert a multitude of new rich media into your publications, for an ever more unique and dynamic reading experience.

Add :

• maps with points of interest with Leaflet,
• appointment calendars,
• questionnaires,
• social network posts,
• and much more!

💡 Find the list of integrations we offer and their possible uses right here.

Conclusion

Integrations are going to revolutionize the way you use Calaméo. We can’t wait to see what you, our extraordinary users, will create with all these new possibilities open to you!

💡Integrations are a new feature reserved for PLATINUM accounts.

Ask for your free 14-day trial to Calaméo PLATINUM and test all our professional tools!