Social media provides content creators with a powerful tool for sharing their content with thousands of people simultaneously by simply clicking the “Post” button. However, to get the most out of these channels, you’ll need to have a solid strategy. And since every social media platform is different, each requires a different approach for promoting your publications.
To help you navigate the fast-changing world of social media, we’ve created a special tutorial for digital content creators: our Guide to Social Strategy. Inside, you’ll find the numbers, insights and tips that matter. Take a look!
In this tutorial, you’ll learn all the essentials about five key social media platforms and answer valuable questions, including:
Should I still promote content with Facebook?
What kind of publications should I share on LinkedIn?
Why should I consider a video strategy on YouTube?
Who can I reach by posting content to Pinterest?
How should Twitter fit into my social strategy?
Explore the strengths and weaknesses that each of these platforms offers for promoting your digital publications with our full Guide to Social Strategy. Plus, we’ve picked out the most useful statistics to review engagement rates, audience details and more at a glance.
Want more guidance from Calaméo to achieve your goals? Consult our tutorials to learn how to embed your publications and create a personalized Theme. Or visit our Help Center for support in English, German, Italian, Spanish and French.
When it comes to the statistics you need most for your digital publications, views are probably the first thing that springs to mind. You want to know how often your publications are being read online in order to measure their success with your audience. But the advanced statistics offered by Calaméo let you access data to dig in much deeper and better understand the impact of your digital publications.
In this post, we’ll highlight three ways to make the most out of data for your online publications.
Focus on the fundamentals
Views are undeniably a key metric for anyone publishing digitally. It makes sense to check in on your publications and see how many times they have been displayed.
The more context you have for this information, however, the more valuable it will be to you. A longer data history means that you can distinguish a short-term decline in readership for one of your publications from its overall long-term growth, or even model month-to-month views. In the case of data for your digital publications, more is definitely more.
For more statistics, upgrade today: PREMIUM subscribers have access to six months of stats and PLATINUM subscribers enjoy an unlimited data history.
Expand your vision
Views may be the basics, but Calaméo’s statistics offer you a wealth of other information. Looking at data that you may not be taking into account yet can refresh your approach to analytics and reveal fresh insights into your readership.
Stats like the average amount of time that readers spend on each page of your publication, or the time of day that your publication is most read may require a bit of interpretation, but they can help you understand your readers’ interaction with your documents.
A relatively even average reading time from page to page could indicate that readers tend to browse your publication. A clear spike in reading time on a particular page, however, suggests that readers are looking for specific information. Similarly, a noticeable peak in views at a certain time of day might correlate to an event mentioned in your publication as readers seek out the details. Add in the quantity, date and time of reader downloads and you begin to have a clearer picture of how your audience makes use of your digital publications.
Take action
So far we’ve talked about tips for looking at your Calaméo statistics. To take full advantage of your readership data, you can use it to try out changes in your own publications. Knowing what works will let you build on successful features and experiment with areas that you wish to improve.
This applies not only to your content but also to an element of your publication such links. Our PLATINUM plan provides you with a detailed breakdown of clicks for your publications. You can view clicks on external links, audio and video elements in your documents, as well as the CTR (Click-Through Rate) automatically calculated for each.
We’ve already discussed how these statistics can be put to good use in your sales and marketing strategies. The data can also help you to maximize the performance of your external links. By testing different types of placement with our Editor, for example, you can determine how and where to position links most efficiently to engage your readers.
We hope that this post has inspired you to take a new look at how you use Calaméo’s readership statistics. Have any questions? Check out our Help Center or write us anytime at contact@calameo.com.
Whether you’re a graphic designer, photographer or even a writer, you probably need an online portfolio to present your work to a wider audience. With Calaméo, you can digitally publish documents such as magazines, books and much more. In this article, we’ll explain how to publish your portfolio online with Calaméo.
Create your portfolio
The first step to publishing your portfolio online with Calaméo is to create your portfolio. You can use graphic design softwares such as Adobe InDesign or Canva to create your portfolio. Make sure your portfolio is well structured and showcases your work. Once you’ve created your portfolio, export it in the format of your choice.
Publish your portfolio on Calaméo
Once you’ve created your portfolio, you can publish it on Calaméo. To do so, create a Calaméo account and log in. Click on “Publish” in the top right-hand corner of the screen. Select your file and upload it. Calaméo will automatically convert your file into an online publication.
💡 TIP: Thanks to our EDITOR tool, personalize and enrich your document by adding internal or external links, animations or even sounds.
Share your portfolio
Now that your portfolio is published on Calaméo, it’s time to share it with the world. You can share your portfolio using the direct link to your document, or by embedding it on your website or blog. You can also share your portfolio on social networks such as Facebook, Twitter and LinkedIn. Make sure you promote your portfolio to your target audience to reach as many people as possible.
Conclusion
Publishing your portfolio online with Calaméo is a great way to showcase your work to a wider audience. By following the steps above, you can create, publish and share your portfolio in a matter of minutes. Don’t forget to update your portfolio regularly to showcase your latest and most impressive work without even having to change your sharing link, thanks to Calaméo.
Focus on the fundamentals
Expand your vision
Take action
