There are advantages to digital publishing for everyone, but companies especially can benefit and take their business to the next level. Read on to find out how Calaméo and digital publishing can help your business.
Calaméo and digital publishing
Let’s first start by introducing Calaméo and digital publishing. Calaméo is a leading digital publishing platform where you can publish and share your documents for free. We transform your documents into interactive digital publications that you can share with the world. Brochures, newsletters, catalogs, magazines…all of these (and more!) are converted into beautiful flippable publications that can be enriched with media. Eliminate printed materials and switch to an online format for your documents.
If you are new to digital publishing, first find out if digital publishing is right for you. Or read about what content to publish with Calaméo if you are looking for inspiration! As you can imagine, companies use digital publishing in many different ways. Let’s explore these different uses for digital publishing and see how your business could benefit.
💡TIP: Another bonus to digital publishing? Tracking your publication’s statistics. Learn how here!
Marketing and communications
An online presence is crucial for businesses, so consider using a digital publishing platform like Calaméo for professional purposes. Have a product to sell or an idea to share? Digital publishing is a great sales, marketing, and communication tool. Try using digital publishing to upload and share your catalog or brochure online. PLATINUM members can use our Shopping links feature to sell products directly from the publication and make the customer journey shorter and easier.
Interactivity
One of the best things about digital publishing that sets it apart from printed media is that it is an interactive experience. Flip the page, click on links, watch videos, zoom in and out…the list goes on! Add a call to action to your publication to give your customers a clear path. Create a clickable button that directs the readers to the next step, whether that is to complete their purchase, find out more about your service, or to learn more on your website.
Personalization
Another way that Calaméo can make your business shine is with personalization. Add your logo to the viewer or opt for our White Label feature! You can even tailor Calaméo’s viewer to your company’s colors and brand image with a custom Theme. [link Chloé liseuse article?].
Follow this tutorial to create a unique Theme that shows off your digital publication and your company’s style: Themes tutorial.
Sharing and embedding
Printed business materials are quickly going by the wayside. Consumers today prefer to receive information digitally. By transforming your documents into digital publications, your business can share materials instantaneously with a large audience. You have several options for sharing your digital publication, depending on the channel that works best for you and your (potential) customers.
Once you have created your digital publication, consider embedding it into your blog or website. Your website visitors will be able to view your publication while on your website, creating a complementary user experience. Learn how to embed your documents in a website here: Embed tutorial.
With Calaméo, you have full control over who can see your publications. Spread your message far and wide with a large audience with public access. Conversely, you can keep your audience small by sharing privately or using our Subscribers feature. However and with whomever you choose to share your publications, Calaméo has an option for you!
Try it out
Want to see for yourself where Calaméo can take your business? Try our PLATINUM features for free with a two-week demo! Join millions of other digital content creators on Calaméo and turn your documents into rich digital publications.
In the competitive tourism sector, standing out from the crowd is essential to capture travelers’ attention. With the rapid evolution of digital behaviors and the growing importance of digital marketing, travel professionals must equip themselves with high-performance tools to promote their offerings. Calaméo is an innovative solution for creating interactive digital publications, ideal for enhancing the visibility and appeal of your travel offers. Discover how Calaméo can transform your brochures and guides into captivating content!
The benefits of Calaméo for travel professionals
Publications that reflect your brand for greater impact
One of Calaméo’s key assets is its ability to transform your brochures, guides and catalogs into captivating, interactive digital publications. It’s an attention-grabbing format that respects your brand’s visual identity. Here’s how Calaméo helps you add value to your content:
Optimal quality of digital publications: Publications shared on Calaméo benefit from high visual quality and a professional appearance, reinforcing the credibility of your offer. Crisp images, perfectly legible text and a dynamic layout create an immersive experience for your readers, helping them to project themselves into your offers.
Advanced viewer personalization: Thanks to customization options, you can adapt the viewer interface to your brand’s colors, integrate your logo and even choose background styles. This visual consistency is crucial to reinforcing your brand image and creating a unique, engaging experience for your potential customers.
Optimized accessibility and sharing to maximize your audience
With Calaméo, it’s easier than ever to share your digital publications and make them visible to a wide audience, making it easier for you to reach your potential customers:
Share on social networks: Publish your brochures, catalogs or interactive travel guides on social networks to reach a wide and diverse audience. These sharing features increase the visibility of your offers among travelers and arouse their curiosity about your destination or services.
Easy integration on your website: You can integrate your Calaméo publications directly on your website, enabling visitors to discover your offers without leaving your page. This seamless integration enhances the user experience and invites your visitors to explore your services further, increasing the chances of conversion and engagement with your online audience.
Calaméo lets you promote your travel offers in a professional and engaging way, while maximizing their visibility and accessibility to your target audience.
Maximize engagement with interactivity
Calaméo’s interactive features to captivate your readers
Interactivity is a major asset for capturing people’s attention and encouraging them to interact more with your content. Calaméo offers a full range of features to enhance engagement and bring your digital publications to life:
Polls and quizzes: Integrate fun quizzes on popular destinations, local activities or cultural anecdotes. These engaging elements captivate readers and encourage them to learn more about the experiences you offer, while allowing them to become actively involved in your content.
Immersive videos: Add videos to give a visual overview of places and activities, such as a guided tour or traveler testimonials. This dynamic content captivates readers by allowing them to visualize their future adventures and project themselves into the landscapes and experiences you offer.
Integrated newsletter sign-up forms: With the integration of Mailchimp sign-up forms, readers can subscribe directly to your newsletter to receive special offers, recommendations and updates on your destinations. This feature turns your publications into a powerful lead generation tool for your business.
Appointment booking forms: Let your readers book consultations or appointments directly online, simplifying the process of making contact. This feature is particularly useful for travel agencies or service providers wishing to offer personalized follow-up to potential customers.
Clickable links to your offers: Insert direct links to your offers, booking pages or additional information. This facilitates the user journey, guiding them quickly to the information they need and increasing the chances of conversion into bookings.
Performance monitoring and analysis for continuous optimization
With Calaméo, take advantage of advanced analytic tools to gain an in-depth understanding of how your publications are performing, and refine your strategies accordingly:
Detailed analytics: Track views, time spent on each page, link click-through rates, and even specific interactions with interactive elements (quizzes, forms, etc.). This valuable data gives you a clear picture of what holds your readers’ attention and what can be optimized to further captivate your audience.
Continuous content optimization: By regularly analyzing the performance of your publications, you can identify the most engaging pages or elements and adjust your future content for maximum impact. This ongoing optimization ensures that your travel offers always capture interest, and that your marketing strategies remain effective and relevant.
By integrating these interactive features and analyzing their impact, Calaméo becomes a true ally in transforming your publications into powerful, engaging and conversion-oriented tools.
Examples of content you can create with Calaméo to promote your travel offers
The possibilities are endless when you use Calaméo to promote your travel offers. Here are just a few of the types of content you can create to showcase your destinations and services:
Destination brochures: Create attractive brochures showcasing your key offers, attractions and activities, incorporating captivating images and key information to engage travelers.
Detailed travel guides: Offer comprehensive guides including restaurant recommendations, sightseeing itineraries, practical tips and information on local culture to enrich your customers’ experience.
Special offers and promotions catalogs: Highlight your special offers, packages and upcoming events in interactive catalogs that attract attention and encourage your readers to book.
Conclusion: use Calaméo to promote your travel offers
Calaméo is an invaluable tool for travel professionals wishing to improve the visibility and appeal of their offers. By creating captivating visual content, facilitating sharing and increasing engagement through interactive features, Calaméo offers a complete and effective solution to the marketing challenges facing the sector.
Start using Calaméo today to transform your brochures, guides and catalogs into interactive and engaging tools. Take advantage of this opportunity to innovate and make your brand shine in the tourism market!
Have you ever seen an advertisement and immediately known which company it belonged to, even if you didn’t glimpse the name? Chances are you recognized certain facets of that company: special fonts, taglines, logos, and color combinations that belong unmistakably to a brand. These elements, and more, make up a brand’s identity. All visual and editorial aspects of a brand’s identity are determined by the brand’s style guide.
On the Calaméo blog we have talked about logos, brand identity and brand image. Next up? Brand style guides, sometimes called graphic charters or brand guidelines. In this article we will discuss the ins and outs of this important document, so let’s dive in!
First thing’s first: what is a brand style guide? A brand style guide is a document that governs all the visual (and sometimes editorial) elements of a company that make it recognizable and unique. It also explains when and how to use these elements. Simply put, a style guide is the key to all communications!
These guides ensure that there is no confusion when it comes to what the brand’s content should look and sound like. Using the guide as a reference, all company communications are consistent across channels and mediums. The style guide can be as detailed as you like; typically, larger companies have more comprehensive style guides because they are more likely to use a wider range of communication channels, and they appear in more places (television, print, online, etc.).
Who creates the style guide?
The creation of brand style guides is best left to professionals. However, it’s a collaborative process: graphic designers or design firms will work with you to create a style guide that suits your company and fits your brand identity. You must decide who you are, your values, and the image you’d like to portray to the world.
Why and how should you use a style guide?
A brand style guide is essential for your company’s brand identity. In order to maintain clear and cohesive communications across all channels, a style guide is the ultimate reference. Internal documents such as slide decks and employee newsletters, external communications such as advertisements or social media posts, plus everything in between: all of this content must look similar and adhere to your brand identity. To achieve this consistency, companies must have a brand style guide. Otherwise, logos may appear in the wrong colors and dimensions, there won’t be a uniform look to your communications, and your tone will be all over the place. Any communication that comes from the company, both internally and externally, should use the style guide as a reference.
What is included in a style guide?
Length and details may vary depending on the company, but a brand style guide is usually made up of the following visual and editorial elements:
Logo
Logos are a crucial part of a brand’s identity, its most visible identifier. Logos are images, texts, or shapes (or a combination of the three) in the company’s color palette that represent the company. A blue bird invokes Twitter, three stripes on a sneaker will certainly mean that they are Adidas, and a swoosh (both the shape and the word) is emblematic of Nike.
A company’s logo cannot be used haphazardly. The brand style guide should explicitly outline the exact colors and dimensions of the logo. Even the background on which the logo appears is specified in the style guide.
Take Calaméo’s logo, for example. The spacing and colors are exact: the dimensions around the lettering are determined by the height of the green accent, and the colors are specific to our brand.
There are other elements to consider. Do you have a slogan or motto with words as part of your logo? If so, you must clearly state where the slogan goes, how big it can be, the color(s) to use, and when to employ this version of the logo. There are many rules you must define in your brand style guide, especially when it comes to your logo.
Colors
Companies have specific brand colors, usually two to three, that they use in logos and branding. The style guide will include complementary colors as well. These colors all together are known as the company’s color palette.
Great thought and care go into a company’s color palette. There are even psychological tricks behind choosing certain colors that the company wants associated with the brand or product. They may want to demonstrate trust, youth, sophistication, or other descriptors.
The brand style guide should outline all the ways to find these colors: a visual representation of the color, HEX and RGB formats, and other formats if necessary. Rather than just “blue” or “red”, companies choose very specific shades of these colors that go well together and set them apart from other brands. These exact shades need to be used every time.
Examples of Calaméo’s color palette using the HEX values
Typeface
Another important element of the brand style guide is typeface. Typeface is the kind of lettering used in communications, which includes fonts. Does your company use only lowercase letters? All capitals? You must include the size, spacing, and color of your typeface in your style guide so employees know exactly how the typeface should look.
Work with a graphic designer to choose the best typeface for your company. Some brands even create their own fonts! Keep in mind that your typeface also reflects your tone– is it silly, serious, elevated? Your typeface must work well with the other elements of your style guide.
Images
Some brand style guidelines include rules about styles of images or photographs to use. These images must fit into the brand’s identity and remain consistent; you should not use a bright and airy photograph one day and then a dark and moody photograph the next. The rules could include using colors from the company’s color palette or desired emotions that the images should evoke (energetic, powerful, soothing). Images are available to download on sites like Getty Images, Shutterstock, or Unsplash, if your company does not have access to a photographer or photography studio to create your own images. However, make sure to check that you have the right to use the images.
Icons
Brand style guides may also include illustrations or icons. Consider the icons you see on a company’s website: a shopping cart to click on when you are ready to purchase or an envelope icon if you want to communicate with the company via email. These icons must be coherent across all platforms. Icons will, much like the rest of the elements of the style guide, reflect the brand identity. Whimsical, rigid, colorful, playful…your icons can express a lot about your brand!
A few of Calaméo’s icons
Tone
Your tone and voice give your brand a personality via the written word. Once you decide who you are, it should be easy to find your company’s tone The brand style guide may include different instructions depending on the channel– perhaps your social media tone will be slightly less formal than that of your advertisements, for example. The guide should include written examples so employees can see how to employ the tone in different situations. Think of the image you want to project, and stay consistent.
Applying your style guide to digital publications
So now that you know all about style guides, it’s time to apply this knowledge to your digital publications! Because digital publishing is a visual medium, consistent brand visuals make all the difference between an amateur-looking document and a professional-grade publication.
With Calaméo, you can personalize your viewer Theme, add your logo, and enrich your content yourself so that your digital publications match your brand identity. With our White Label feature for PLATINUM members, your publications appear in your name and image, without the Calaméo logo. Start your free trial today!
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