There are advantages to digital publishing for everyone, but companies especially can benefit and take their business to the next level. Read on to find out how Calaméo and digital publishing can help your business.
Calaméo and digital publishing
Let’s first start by introducing Calaméo and digital publishing. Calaméo is a leading digital publishing platform where you can publish and share your documents for free. We transform your documents into interactive digital publications that you can share with the world. Brochures, newsletters, catalogs, magazines…all of these (and more!) are converted into beautiful flippable publications that can be enriched with media. Eliminate printed materials and switch to an online format for your documents.
If you are new to digital publishing, first find out if digital publishing is right for you. Or read about what content to publish with Calaméo if you are looking for inspiration! As you can imagine, companies use digital publishing in many different ways. Let’s explore these different uses for digital publishing and see how your business could benefit.
💡TIP: Another bonus to digital publishing? Tracking your publication’s statistics. Learn how here!
Marketing and communications
An online presence is crucial for businesses, so consider using a digital publishing platform like Calaméo for professional purposes. Have a product to sell or an idea to share? Digital publishing is a great sales, marketing, and communication tool. Try using digital publishing to upload and share your catalog or brochure online. PLATINUM members can use our Shopping links feature to sell products directly from the publication and make the customer journey shorter and easier.
Interactivity
One of the best things about digital publishing that sets it apart from printed media is that it is an interactive experience. Flip the page, click on links, watch videos, zoom in and out…the list goes on! Add a call to action to your publication to give your customers a clear path. Create a clickable button that directs the readers to the next step, whether that is to complete their purchase, find out more about your service, or to learn more on your website.
Personalization
Another way that Calaméo can make your business shine is with personalization. Add your logo to the viewer or opt for our White Label feature! You can even tailor Calaméo’s viewer to your company’s colors and brand image with a custom Theme. [link Chloé liseuse article?].
Follow this tutorial to create a unique Theme that shows off your digital publication and your company’s style: Themes tutorial.
Sharing and embedding
Printed business materials are quickly going by the wayside. Consumers today prefer to receive information digitally. By transforming your documents into digital publications, your business can share materials instantaneously with a large audience. You have several options for sharing your digital publication, depending on the channel that works best for you and your (potential) customers.
Once you have created your digital publication, consider embedding it into your blog or website. Your website visitors will be able to view your publication while on your website, creating a complementary user experience. Learn how to embed your documents in a website here: Embed tutorial.
With Calaméo, you have full control over who can see your publications. Spread your message far and wide with a large audience with public access. Conversely, you can keep your audience small by sharing privately or using our Subscribers feature. However and with whomever you choose to share your publications, Calaméo has an option for you!
Try it out
Want to see for yourself where Calaméo can take your business? Try our PLATINUM features for free with a two-week demo! Join millions of other digital content creators on Calaméo and turn your documents into rich digital publications.
As the digital world continues to evolve, businesses are finding new ways to take advantage of the opportunities it offers. A strong trend that has been building in recent years is digital content marketing.
The idea behind this trend is simple but powerful: when businesses offer insight, information or inspiration related to their industry online, they can attract the attention of users interested to learn more. By providing value to readers, you can boost awareness, grow your audience and encourage sales.
In this article, we will explain why digital publishing is a natural fit for content marketing, and five ways Calaméo can help implement your strategy.
Publish a digital magazine
A great magazine is a classic format for capturing readers’ attention and can be a useful part of your content marketing strategy. Build articles and visuals around your industry or your product to entertain and inspire potential customers. For example, Callaway teamed up with Whalebone magazine to produce a special issue focused on all things golf:
Publishing digitally with Calaméo makes the magazine accessible for golf fans all over the world to browse online.
Include links to your site
Creating connections between your content and your business is a key element of successful content marketing. It couldn’t be simpler with digital publishing—just add links to your website! External links provide readers a seamless transition between enjoying your publication and visiting your business’s site.
💡TIP: Our advanced statistics can help you track which publications drive the most traffic to your site.
Offer a bonus
Everyone loves getting something extra—so why not offer your audience bonus content when they visit your site? Whether it’s a recipe collection or a look at company culture, digital publishing allows your standalone content to shine as an interactive flipbook with professional polish. Plus, in just a few clicks you can embed your publication on your blog or website for your readers to discover.
Share a printable
Printable templates are a favorite for content marketers in every industry. Take relevant information, format it so that your audience can print and use as they like, then publish! The example below shows a printable from Shambhala Publications’ book, Real Life Rules:
Our PREMIUM and PLATINUM plans allow you to enable printing so that your readers can print directly from the viewer.
💡TIP: Pinterest is a perfect place to share your ditigally published printables. Check out our post on Pinterest for digital publishers for tips to get started!
Generate leads
White papers, reports and guides can help establish your business’s knowledge and authority in your field. The Race Director’s Guide to Digital Marketing is a great example from Big Run Media:
This type of publication can also be an effective way to develop a subscriber base or generate leads. Consider asking for your readers’ email address in exchange for downloading your publication and be sure to include a “Contact us” button.
There are plenty of smart strategies for using content marketing with digital publishing to grow your business. No matter how you want to reach your audience, our solution provides the features you need to share your expertise.
You can’t have missed it: in graphic design, the color blue is everywhere. It’s even the most popular color for logos! So, from turquoise to sapphire, cobalt to azure, let’s investigate why blue is so ubiquitous.
Here is a quick summary of the themes that we will cover in this article:
Let’s start with an accurate definition of the color blue.
Blue: a simple primary color?
As we learned early on at school: blue is a primary color. However, it’s not quite that simple. In the additive color model (or RGB for Red, Green, Blue), which is used to define the colors diffused on our screens on websites and digital communications, blue is indeed a primary color. Yet for printed materials, the primary blue shade used is actually a cyan tint (blue-green). The printing industry uses the subtractive color model, or CMYK for Cyan, Magenta, Yellow, Black.
The many hues of blue
Blue is a chromatic color, composed of hundreds of shades between green and violet.
Although blue is considered a cool color (as opposed to a warm red), shades of blue can be warmer or cooler depending on their undertones. The undertones are the secondary colors that are mixed with your blue: a little green will give you a peacock blue or teal, for example.
In addition, saturation also plays an important role: from a dull hue (blue-gray) to a vibrant hue (electric blue).
Finally, brightness will also determine your shade of blue: from a deep, dark shade like midnight blue, to a light shade like sky blue.
So, if you used to say that blue was your favorite color, you can now be more precise! As we have just seen, the range of blue is very wide. You probably have a preference between navy blue, pastel blue and electric blue!
💡TIP: The choice is yours! Be creative when choosing a shade of blue, don’t use a shade that is too close to your competitors’.
Blue and civilizations: history and perceptions
Now that we have defined the color blue, let’s begin to answer our question about the ubiquity of this color in graphic design by focusing on its history and its relationship to past and present civilizations.
A short history of the color blue
The birth of “blue”
This may surprise you, but blue was only born in the Middle Ages. Before that, neither its name nor its concept had been defined. In other words, blue was not a notion that existed at that time for human beings. However, this does not mean that there were no blue objects, just that blue was not considered a color in its own right. Anything blue was described with the colors that existed at the time. It’s very difficult to conceive of in this day and age!
A history of pigments
Blue is rarely found in nature, and natural blue pigments are therefore scarce. As a matter of fact, the only natural blue pigments come from indigo (a plant), pastel (a plant) and lapis lazuli (a mineral).
Civilizations quickly learned how to create synthetic blue pigments. The first of these was invented by the Egyptians in ancient times, called Egyptian blue. Prussian blue, Cobalt blue and Phthalocyanine blue are some other examples of synthetic blue pigments.
It is interesting to note that although blue did not yet have a name, human beings already seemed to be fascinated by this color to the point of trying to create pigments.
Blue and perceptions
Past perceptions
Today, blue is a color that is part of our daily lives, but this was not always the case. In ancient Rome, blue was despised: it was a symbol of ridicule and even associated with barbarians.
From the Middle Ages, the color took on a divine connotation and it started to appear on many religious works of art. It then became the color of the monarchy (of divine rights) a little later.
Finally, in the 20th century, all of humanity embraced the color blue when blue jeans came into fashion.
Current perceptions
As we have seen, depending on the era or culture, the feelings and connotations associated with certain colors can vary. Let’s take a look at current perceptions around the color blue.
In English, we say “feeling blue” to describe feelings of depression, but when we have “blue skies ahead” it means that we are optimistic about the future. In French, “être fleur bleue” means to be romantic or sentimental, and “avoir une peur bleue” means scared to death! So, blue can evoke several disparate images depending on the language.
Here are a few examples of different perceptions associated with the color blue:
Current universal perceptions
confidence
security
eternity
calm
peace
freedom
nostalgia
Specific cultural perceptions
nobility, royalty: royal blue, to have “blue blood”
workers: “blue collar” laborers, as opposed to “white collar” office workers
💡TIP: Although the feelings commonly associated with the color blue are calm and confidence, it is always a good idea to check the perception of each hue you plan to use in your communications against your target audience and their culture.
Blue in art
We couldn’t talk about blue in graphic design without also mentioning blue in art. Of course, graphic design draws inspiration from art! We can find blue in many works of art: from Van Gogh’s Starry Night to Hokusai’s The Great Wave to Andy Warhol’s Colored Mona Lisa.
So, while we will only cite a few interesting examples of the use of blue in art below, there are certainly many others.
The Jardin Majorelle
Have you heard of this villa and garden in Morocco, painted entirely in a special cobalt blue shade? It has become a very famous destination because it is so unique.
French painter Jacques Majorelle was inspired by Marrakesh and built a villa with its own botanical garden in the 1930s. But he did not stop there, he also created the “Majorelle blue” color and decided to paint the walls of his villa with it.
This garden has become a huge source of inspiration for artists and creatives, notably for French fashion designer Yves Saint-Laurent.
💡 REMEMBER: Use blue in bold, new, unexpected, and inspiring ways.
Yves Klein: IKB blue
Let’s focus now on another inventor of blue: Yves Klein. He is the creator of IKB blue, or International Klein Blue, a shade close to ultramarine blue. He is a visual artist who used his invention, the IKB, in many works, including monochrome, meaning using only this color.
💡 REMEMBER: You can use blue as a trademark, a unique blue that makes you recognizable.
Picasso: the Blue Period
Our final example of the use of blue in art is Picasso’s Blue Period from 1901 to 1904. Deeply affected by the death of a loved one, the young painter began to paint in shades of blue to express his grief.
💡 REMEMBER: Colors can relay messages and express feelings.
Blue in graphic design and brand visual identity
After our extensive theoretical overview on the color blue, which we hope will have convinced you of its importance, let’s move on to a practical study: how do brands use blue? Plus, how to use it well in your brand identity and, by extension, in your digital publications on Calaméo.
Because blue is humankind’s favorite color, it seems obvious that using it in your designs is a good idea since it will appeal to a very large portion of your clients and prospects. In addition, there are many positive associations with this color: confidence, peace, calm. People will associate your brand with these qualities instantly.
So, just by using blue in your brand style guide, the public will have a positive perception of your brand.
For the user experience
In graphic design, it’s important to focus on the user experience and make it as pleasant as possible for everyone. Blue being the color least affected by color vision disorders, it is a good choice for your graphic design.
Examples of blue in brand style guides
To help you use blue in your visual identity and in your communications, here are some interesting examples of the use of blue in brand style guides and good ideas to inspire your creativity.
Ikea: unmistakable
How can we talk about blue in graphic design without talking about Ikea? Ikea uses two strong colors that stand out and give a unique and recognizable visual identity. It’s probably the only furniture store that you are able to recognize from afar, wherever you are in the world, thanks to its blue and yellow sign and blue exterior.
💡 REMEMBER: Partner two strong colors that contrast, such as complementary colors, for a big impact. For example: combine blue with orange or yellow tones.
These distinctive colors reflect those of the Swedish flag. This choice reinforces Ikea’s brand identity: from the names of the products to the types of dishes offered in their restaurants to their brand style guide…all of these elements emphasize the company’s origins.
💡REMEMBER: Use specific colors to reinforce your brand identity.
Major players on the web: all in shades of blue
Among the major Internet companies, almost all of their logos are blue. You can see some examples above. What at the beginning was perhaps a strategic choice seems to have turned into a trend. We can imagine that the choice of a blue logo of the first entities on the Internet reflects the desire to have an image of stability and confidence in this new virtual world that seemed ephemeral. As a result, blue logos are now associated with tech and web companies.
💡REMEMBER: Study your competitors and their brand style guides; if they all use the same codes, there may be a reason.
Calaméo: blue for emphasis
Finally, we wanted to tell you about our use of blue. Although blue is not our main color and does not appear in our logo, we do have a very specific use for it. We use blue to highlight and emphasize important messages. As you can see, on our blog the links are in blue and stand out.
💡REMEMBER: You can use a shade of blue in your graphic design without it being a main color. Do not hesitate to give it a specific function.
In this respect, many brands use blue in their visual identity, and the color performs different functions for each. From main color to accent color, it is a matter of finding the best way to incorporate this color in your style guide so that it completes your brand and identity.
Blue is a fascinating color: its history, its many uses in art, and all its different meanings and connotations. That’s why blue has become an essential color in graphic design.
Don’t hesitate to use it in your brand identity and in your digital publications. Blue used with ingenuity, in an original shade or in combination with unusual shades, will make you stand out and will make your content unforgettable.