If you’re publishing digital documents on Calaméo, you probably have goals for them. Maybe you want to raise awareness about your brand and reach more people with your publications. Or maybe you want to drive traffic to your website and increase sales. Whatever your goals, it’s important to evaluate how your publications are performing. Establishing the right digital publication KPIs can help you get started.
In this article, we will explain the most important key performance indicators, or KPIs, for your digital publications and how to track them.
Views
The first KPI to watch for your publications is the number of Views they receive. While views can be a valuable measure of how many impressions your publications are making, views alone may not tell you the whole story. For example, a high number of views may not indicate better performance for a private publication meant to be shared with just a few sales prospects.
It’s essential to consider other relevant factors, too. You may also want to take the average number of pages viewed into account when tracking your publication’s views. Available in the Page Views section of your Calaméo statistics, this metric allows you to see how much of your publication readers tend to browse and appreciate the impact of its views.
Link clicks
Another KPI that matters to digital publishers is the number of times the links in their online documents are clicked. The ability to add and track external links with ease is a major advantage of creating digital publications and we’ve already discussed smart ideas to help boost your click-through rate on Calaméo. Calculating the CTR of all your links on Calaméo couldn’t be simpler—our advanced statistics give you the full picture, including a breakdown for video, audio and shopping clicks.
Clicks reflect your audience’s interest in learning more from your link, but any business with a digital sales operation will also want to know if those clicks lead to purchases. Luckily for our users, you can connect your Calaméo account to Google Analytics in no time to start following conversions from your publications.
Engagement
The final KPI to keep an eye on is your audience’s engagement with your digital publications. Depending on the type of audience you are targeting, the most meaningful statistics to measure engagement can vary. You may want to track the success of the ways that you promote your digital publications, like social media posts or email campaigns. You can also monitor the comments, favorites and shares that your publications receive right here on Calaméo.
However, other indicators may be more important for digital publications that help you generate leads. Note how many incoming contacts you receive via pop-up forms and contact buttons in your publications. Then how much time readers tend to spend with each publication and review the number of downloads it has to understand their interaction with the content. The more engaged your leads are, the better!
Whichever digital publication KPIs you decide to track, consistency is crucial. Be sure that you break out the numbers regularly—monthly, weekly or even daily—and analyze the trends. (Did we mention that PLATINUM users can access the all-time history of their statistics on Calaméo?) Up and running with the basics? There are plenty of other insights like source information, device and audience location stats to explore as you work toward achieving all of your digital publishing goals.
You can enjoy access to unlimited statistics for 14 days with our free PLATINUM Demo. It’s completely free to sign up and no credit card is required to try out our professional publishing features.
The first thing you need to know about digital publishing is that it’s simple. So simple, in fact, that you might already be doing it! Professionals, teachers, entrepreneurs, aspiring creatives, students, freelancers and people everywhere with something to share online turn to digital publishing every day.
That’s why the second thing to know about digital publishing is why it’s such a popular choice—and how to do it better. In this article, we’ll explain all the most important basics, tips to help you find the right solution and a few special extras to make the most out of your publications online. Read on to learn more about:
Digital publishing means using online tools to make media of all kinds available via the Internet. Instead of traditionally printed books, magazines and newsletters, digital publishing makes ebooks, blogs and online publications. Readers access this content on computers, smartphones or other digital devices. In short, anyone who has documents to distribute online can benefit from digital publishing technology.
Because digital publishing covers many genres and formats, there are plenty of different options to consider. From specialized content management systems to bespoke applications, there’s something for everyone. However, digital publishing platforms stand out above the rest: They offer a convenient, fast and easy way to convert your files to online publications.
Benefits of HTML5 publications
Although a few platforms still use Flash technology, the gold standard is now HTML5 for online publications. But what exactly does it mean to make an HTML5 publication?
Let’s imagine you have a Powerpoint that you need to get online and send out to colleagues. Using a modern digital publishing platform, your PPT file is converted into a browsable publication built with HTML5 and hosted at a unique address on the web. Then to send to your coworkers, simply copy the link and share.
Effortless sharing is just one advantage of HTML5 publications. More key benefits include:
Visibility. Unlike a basic file upload, your HTML5 publications are easy to optimize for search. Help searchers find your content thanks to smart keywords, structured data and automatically indexed text.
Compatibility. Never worry about problems opening your documents again. Your HTML5 publications work with all devices, all operating systems and all browsers. Better yet, there’s no extra software, downloads or plug-ins required.
Versatility. HTML5 publications are ready for anything. You can enrich them with audio and video content, add links and images, and embed them in your own website or blog. Plus, customize the presentation with your own logo, branding and design.
Usability. Above all, your HTML5 publications are always available online. View, share and update from anywhere, anytime.
Want to go beyond email attachments and plain PDFs? No matter what type of content you have to distribute online, digital publishing can help you get more out of it.
Why businesses use digital publishing
The name might make you think it’s all about novels, but digital publishing is actually a powerful tool for a wide range of businesses. Since an online presence is essential for companies in every sector, having smart digital content matters. Depending on your goals, the best reasons to take advantage of digital publications may differ. Here are three of the most common businesses uses.
Marketing
To create irresistible online materials. Traditional marketing formats like brochures and modern channels like video work together perfectly in digital publications. Marketers can mix and match to produce content that works for their target audience. A light footprint and detailed analytics make it practical for A/B testing, too.
Communications
To connect content with people. Newsletters, magazines, how-to guides and employee handbooks need to be online. Digital publishing platforms make it easy not just to upload content, but also to manage it. Advanced privacy controls and distribution features help communications pros get their message out there, the right way.
Sales
To modernize the sales funnel. Today, content and sales are closer together than ever. Both sales teams and ecommerce operations can make good use of digital publications. For example, email a personalized prospectus for leads to browse on the go. Or transform a PDF catalogue into an interactive, shoppable experience for customers online.
Education and digital publishing
One of the biggest challenges currently facing education is adapting to virtual learning. However, online publishing offers a user-friendly solution for digitizing teaching material. All that students and teachers need is access to an Internet connection to exchange documents securely. Because the best digital publishing platforms can handle multiple file types, converting assignments, tests and more to HTML5 publications is simple.
As a result, digital publishing can be used for many virtual learning materials like:
Study guides and lesson plans
Activities and homework
Presentations and projects
School newspapers and yearbooks
In addition, educational publishers often make sections of textbooks available online as digital publications. Expect this trend to grow while virtual classrooms continue to evolve.
Independent digital publishing
Before the Internet age, a creative career usually started with finding a talent agent. But now, online tools like digital publishing have opened the ability to produce and distribute to everyone. Authors and artists in every genre can choose to publish their work independently in digital formats. For instance, portfolios and media kits help show off your projects and skills, while previews and collections let audiences sample your creations. Even a whole book can easily become a multimedia digital publication to share or sell—no agent necessary.
Advantages of an online platform
Digital publishing is an important part of the online ecosystem. So it’s no surprise that there are many options to help you make and publish content digitally, including traditional software. However, there are several serious advantages to an online platform.
First, your digital publications are accessible 24/7 on the web. Second, you don’t need to take care of hosting your publications. In other words, there are no finicky details for hosting set-up and maintenance to handle. And finally, you don’t have to deal with separate software to download, install and keep updated.
A true online platform should offer you all the features of digital publishing right on your favorite browser. To sum it up, these three advantages add up to major convenience for your content.
Choosing a digital publishing platform
Once you’ve decided to begin using digital publishing for your online content, it’s time to decide which tools are right for you. If you’re searching for a platform to produce and host HTML5 publications, start by considering your main needs. For instance:
Storage. How many digital publications are you planning to create? How large are the files that you work with?
Reliability. How fast do you want your publications to load?
Security. What privacy options would you like to have for your publications? How do you want your audience to be able to access them?
Support. What guidance would you like to receive? What kind of assistance is available if you need help with your publications?
Of course, there are many other potential questions you might ask according to your specific objectives. Say that you have high-quality video content to include in your digital publications. In that case, you may want to make seamless integrations with YouTube a priority. When you have a good idea of what you’re looking for in a digital publishing platform, you’ll be well prepared to find the best fit.
Digital publishing UX
A good digital publishing platform will provide you with smart options to optimize the UX of your online documents. An important part of web design, UX or user experience covers everything that shapes how people interact with digital products.
In this case, there are key UX elements to consider in the publication viewer. Most of all, you want to ensure that your audience can read your publications comfortably. Choices like Right to left reading, scroll and slide views, sharp zoom and full screen availability allow you to always define the right UX for your publications.
But another big factor to keep in mind is how flexible these and other UX options are. Since everyone’s needs are different, watch out for platforms that limit you to a “one size fits all” solution. In fact, with just a little basic tech know-how you should be able to customize the UX of your publications. From the viewer to embed options, online publishing gives you an incredible opportunity to enhance the reading experience for your audience.
Publishing in multiple languages
Thanks to the Internet, the world is growing more connected every day. Even small businesses can serve global customers with ecommerce tools and online communication. However, it can take some extra effort to make sure you’re speaking your audience’s language.
For successful multilanguage publications, prioritize platforms whose features help you organize and manage your online documents. Double check that the languages you publish in are supported for display and search so that your readers aren’t frustrated by text mistakes and missing results. And don’t forget to match the viewer language to your publications—or create your own.
Ready to start?
We think you’ll love digital publishing on Calaméo. But don’t just take our word for it! You can start publishing today. It’s free, fast and easy to join.
To see great digital publishing features in action, browse our Guided Tour.
Since the beginning of 2020, much of the world has undergone rapid changes in response to the COVID-19 outbreak. With more than 30% of global population under some form of lockdown in April, everything from doing business to keeping busy has been turned upside-down and everyone is being forced to innovate.
That’s why we decided to update our list of digital publishing strategy trends for 2020. Although the strategies we discussed back in 2019 are still important, we wanted to highlight trends that have emerged this spring. Read on to learn how businesses are adapting digital publishing to meet new needs during the coronavirus pandemic.
DIGITIZATION
A main concern for companies across all industries has been getting their business up and running online. Of course, having an internet presence and even offering online sales are already key for modern organizations. However, when stores are closed and potential customers are quarantined at home, digital platforms are vital for staying in touch. One recent survey showed more than 85% of marketers anticipate bigger demand for online services, while 70% expect increased e-commerce.
In addition to serving customers online, businesses are also figuring out how to enable remote work for their teams. For many, the shift from office life to working from home was sudden. Overnight, thousands of companies have had to adjust priorities and adopt new ways to collaborate. In the US alone, the number of people working from home jumped from 4% of the workforce to 34% during the first week of April 2020.
This unprecedented move to the web means companies are racing to digitize documents of all types. From internal memos to product catalogs, their materials need to be available for customers and employees online. And due to production and distribution difficulties, the trend is even stronger for businesses with print publications. In challenging conditions, digitization is helping to provide critical publishing solutions.
SOLIDARITY
Another publishing trend to come out of the pandemic is more widely shared content. Digital publishers quickly recognized the need for people at home to stay informed, entertained and learning. Overwhelmingly, they have responded by making content that is usually paid available for free online.
Here at Calaméo we have seen inspiring examples of publishers showing solidarity with their readers. We rounded up some of the educational resources that our publishers shared to help quarantined parents and children on the blog in French. We’ve also noticed special journals, activities and more being shared on our platform for everyone to enjoy.
💡 TIP: Published something on Calaméo that you’d like us to check out? Don’t forget to tag us @calameo when you share it on Facebook,Twitter or LinkedIn.
Indeed, this is a trend that’s become clear among publishers all over the internet. Newspapers and magazines like the New York Times and Vanity Fair are letting readers without a subscription access their coverage of the coronavirus. As a result, views were 30% higher on average in March 2020 than in 2019. Some sites have even reported doubling their traffic due to free content initiatives, demonstrating a strong connection with audiences online.
E-BOOKS
The last publishing trend we’ll highlight today is a bit unexpected: e-books. After a decade of highs and lows, by 2019 e-books made up about 20% of all book sales. But as more and more businesses turn to online tools to digitize and share content, e-books have gained new popularity amid the pandemic.
Offering readers the opportunity to download digital copies of their material is an important option for publishers in lockdown. Booksellers are reporting increased demand, while libraries have experienced a surge of e-book borrowing. For example, digital library book checkouts climbed by 30% during the first weeks of quarantine in the United States. And in France, e-book sales rose up to 200%.
Businesses in every industry are working hard to adapt to the extraordinary circumstances created by the coronavirus. However, the immediate future remains uncertain. Some experts predict, for instance, that 25-30% of people may still be working from home in 2021. Others wonder whether advertising will continue to support online content as usual.
We don’t know yet how these digital publishing trends will evolve over the coming months. But one thing seems clear: the best strategies in 2020 will focus on being useful in a changing world.
To learn more about digital publishing on Calaméo, check out our Guided Tour below. Write to us with your questions any time at contact@calameo.com.
